Since our Regional Meeting of the Americas kicks off on Thursday, there’s no more appropriate time to check in with some networking tips than today! We’ve covered a lot of "to dos" when it comes to networking, so today, I thought we’d take a look at what we should avoid doing when it comes to networking, and how to fix any networking mistakes we might make. 

In early October, Mashable shared this great list of the 5 Worst Networking Flops, and How to Recover From Them. There are two that are particularly important for lawyers when networking, and those are the two we’ll focus on in today’s Two for Tuesdays. Add your big pet peeves for networking in the comments, and your suggestions for recovering from them! 

Flop One: Too Much "You" in the Conversation

Raise your hand if this has ever happened to you – you’re deep in conversation with someone you’ve just met (or even someone you know well), only to realize that you’ve been talking about yourself the whole time! What to do?

Mashable suggests, and I agree, that the way to recover from this is to wrap up what you’re talking about quickly and move on to asking them a question. Make sure it’s a probing question, and not something that comes off as lame: 

  • If you know the person, ask them something related to things you’ve spoken about before: ask after their family, spouse, favorite sports team, the case you were chatting about the last time you saw each other, etc. 
     
  • If it’s someone you’ve just met, this can be a little more difficult. Ask them a question about what  brings them to the event, whether they’ve done any interesting travel recently, etc. In the case of our members, this is a great opportunity to ask them if they’ve ever been to Costa Rica before – if they have, ask them about their experience. If they haven’t, ask what they’re most looking forward to. If you’re speaking with a local, ask them what one thing in their city they would recommend seeing to someone who is new there. 

Basically, you want to shift the conversation away from you – this isn’t the opportunity to ask them about their recent travels, and then to turn it back to yourself to talk about the vacation you took this summer. You want to focus entirely on them, and continue to ask questions that move the conversation forward. 

Flop Two: Lack of Follow Up

There’s two important pieces to this particular flop – the first is promising to follow up with someone you have no intention of creating a relationship with. Not everyone you meet will be someone that you connect with, or should continue building a relationship with, and that’s fine. 

In those cases, don’t offer to follow up. Just tell them it was a pleasure speaking with them, and you hope that they enjoy the rest of the event…and move on. Offering to follow up with someone when you have no intention of doing so is like telling someone "we should do this again soon!" after a bad first date – it wastes everyone’s time. 

There’s no rule that says you have to promise to follow up with everyone – so train yourself to say "thanks" and move on when you don’t click with someone. 

The second part of this is forgetting to follow up with someone you should follow up with – this can happen very easily with conferences, especially. You return from a conference, and you’re assailed with work and catch up, and it just slips your mind to send that person an email or give them a call. 

That’s a HUGE missed opportunity there, so you want to guard against this kind of flop however works best for you. Some suggestions: 

  • Set up a calendar appointment on your smart phone immediately after the conversation: Put a note to send them a follow up email for the day you return to the office, or a few days later if you need time to catch up. Add a few notes about what you want to discuss, and set an alert so it reminds you. Then, you’re free to forget about it until your alert pops up. 
     
  • Use your notes or tasks app on your phone to give yourself the job of following up. Include the person’s name, contact details, and relevant information for the subject of the follow up so you don’t forget. This option is best if you don’t easily forget to check these apps. 
     
  • If you’re not a smart phone person, make notes on business cards and let that be the first thing you address when you’re back in the office. Or send your assistant an email from the conference to ask them to remind you to follow up – even better, send yourself an email. Many of us use our inboxes as a to-do list, and sending yourself a quick note puts that task front and center when you return. 

Networking works best as a marathon, not a sprint, so lack of follow up is just not an option – guard against it in whatever way works best for you! 

There are many more hiccups when it comes to networking, as well as solutions. Read through Mashable’s tips, and share your own below! 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.