While I’m out of the office for our 2023 European Regional Conference in Prague, I am bringing you a guest post from a familiar writer – you may remember hearing from Alina Crisu of LLPO Law Firm in Nicosia, Cyprus previously when she wrote about Optimisation – the key to success in a crowded market or Trending topics…a fool’s errand? or when we had her on as a guest on our podcast. This week, she’s discussing myths about legal marketing. Continue Reading Legal Myths about Marketing
In an era where LinkedIn reigns as a premier platform for professional networking, the notion of instant results and effortless connections can be misleading. Dispelling the myth of a magic formula, this post dives into the core of effective LinkedIn engagement for modern professionals. Brace yourself for a reality check – there’s no shortcut, just strategic diligence, and genuine effort.Continue Reading LinkedIn Strategy Unveiled: Elevate Your Professional Networking Game
In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or if you’re looking to formalize a strategy you’ve been using, this post will delve into the essence of relationship marketing and how to leverage it for your legal practice.Continue Reading Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era
Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall amid ongoing uncertainty, let’s delve into how networking strategies have adapted and what remains constant.Continue Reading Navigating Networking: Strategies for the Current Landscape
I can just hear you now.
“Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”
Yes, you’re right, it IS the law, but storytelling remains essential, even when you’re solving legal issues. You may remember this post about the panel I spoke on in December. I am lucky enough to be reprising this session with another moderator and my co-panelists at the LMA’s Annual Conference in Hollywood, Florida, next month, and we’ve been really delving into this idea of why storytelling is so important.Continue Reading How to Harness the Power of Storytelling to Influence your Audience
Have you ever heard the saying “Insanity is doing the same thing over and over and expecting different results?”
Well, the counter-argument could be made that to get new results, you need to build new habits. It has been said that you need 21 days of doing something to make it a habit – so if you start now, by the end of October, you’ll have some new habits built into your routine!
What do I mean by that?
Continue Reading Build New Habits to Get New Results
It’s almost the final quarter of the year and everyone I know has been swamped with work – which means you’re probably not thinking too much about where your next matter or case is coming from. We all know that’s the PERFECT time to be thinking about networking and business development!
Sorry, folks, I know it’s the last thing on your mind.
But, consider these four tips to shake things up and see what falls out of your networking tree – apologies, it’s fall and I can’t resist a good metaphor.
Continue Reading Lawyers: Shake up Your Networking with these Four Tips
Raise your hand if you hate the word “authenticity.”
It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”
Are you cringing yet?
But even though the word “authenticity” might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason. And actually, I don’t hate it, but I know a lot of people who do!
One of the most often shared tips for networking is that being authentic is key – whether you’re networking in person or virtually.
Continue Reading Authenticity: It’s a Buzzword, but Also the Key to Successful Networking
Since 2019, I have had the pleasure of being involved in the Empowered Women’s Event series as a committee member, with our organization as an in-kind sponsor. The event focuses on storytelling and according to event founder and host, Susan Freeman,
Stories have a transformative power to allow us to see the world in a different way than we do if we just encounter it on our own. Stories are an entry point to understanding a different experience of the world. Storytelling, presenting a different perspective of the world, is important when it comes to connecting with each other. It gives us an opportunity to learn from another person’s experience and it can shape, strengthen, or challenge our opinions and values. When a story catches our attention and engages us, we are more likely to absorb the message and meaning within it than if the same message was presented simply in facts and figures. When someone tells their own personal story, we catch a glimpse of a view of the world that may be slightly or radically different from our own. When we see the world as they see it, or walk in their shoes, the experience can inspire empathy.”
The short answer? Both!
After two-plus years of being limited to almost entirely virtual meetings, we’ve learned that there are huge benefits to doing things online. But many people were also chomping at the bit to get back to seeing each other in the flesh. So that begs the question – which is better? It turns out that we need both and for different reasons. So while you may be tempted to toss your ring light forever in favor of jumping back onto planes…not so fast. Let’s look at the pros of both types of meetings and see why you need to keep them all in your diary.
Continue Reading The Battle of the Meetings: Virtual vs. In-Person – Which is Better?