April 2015

The final key in getting and communicating the value of any conference or event you attend is, of course, in the follow up. Follow up seems like an obvious piece of the puzzle, but because you’ve been out of the office for a couple of days, and there are demands on your time from the moment you land, it’s actually fairly easy for it to slip from the front of your mind to the back burner. 

It’s essential not to let that happen, so that you don’t lose all of the value that you’ve gained from preparation and engaging in the conference. 

As with preparation and engagement, there are a number of different ways to follow up after (and even while you’re still at) an event, culminating with a review for your colleagues and firm decision makers. The reason I suggest that the follow up end with the review is two-fold – one, when you do all of the other follow-up first, all of the conference value will be very fresh in your mind, and you’ll have your key points handy to share with them right away.

And two, implementing this follow up will hopefully have them following along and result in some further engagement, which will help you to demonstrate additional value even more easily during the review meeting. Continue Reading Communicating Conference Attendance Value: Follow Up

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network.

For our latest interview, we chose one of our newest ILN members, Miriam Machado of KLA – Koury Lopes Advogados in Brazil!

In one sentence, how would you describe your practice?
Hectic and interesting! Everyday is crazy and busy and stressful, but there is no one day like the other. Never a dull moment!

Who would be your typical client?
CFOs, CEOs and CMOs of foreign (large and medium size) companies. I expressly mention the positions because at the end of the day, the people are really the clients in most cases.

What would you like clients and potential clients to know about you?
That I am practical and business oriented, focused on solutions. And that I have fun discussing complicated issues or putting intricate structures together.

What has been your most challenging case?
Every case that involves individuals. The negotiation of a large deal between a Brazilian company (infrastructure conglomerate) and a Japanese group (keiretsu). The cultural gaps were evident from the start and bridging them was an added challenge (especially being a woman). The closing was a very rewarding moment! I was very proud of all of us! And I fell in love with Tokyo!
Continue Reading ILN-terviews: Miriam Machado, KLA – Koury Lopes Advogados