Photo of Lindsay Griffiths

Lindsay Griffiths

Subscribe to Lindsay Griffiths's Posts

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

Follow:Read more about Lindsay GriffithsLindsay's Linkedin ProfileLindsay's Twitter Profile

I always enjoy hearing what factors into a general counsel’s decision to hire outside law firms – it gives great insight into what firms should be focusing on, both when it comes to the delivery of legal services, as well as the message that they’re promoting.

In our latest edition of the General Counsel Corner, I asked the employment counsel for a large international company to describe the factors that they consider when hiring outside counsel.  

Our GC contributor told me: 

In selecting outside counsel, we seek attorneys at reputable firms with a proven track record in the particular areas of expertise for which we are seeking counsel, who provide counsel taking into account not only the law, but also the pragmatic realities of our business and provide guidance as to how best to move the forward while mitigating risk to the company. Ideally, our attorneys will have an existing relationship with the outside counsel to increase the likelihood that the outside counsel will care about our business and the counsel being provided, as opposed to merely looking to generate a book of business. We also appreciate counsel who work efficiently and are mindful of minimizing attorneys fees and costs given the current economic climate and renewed focus on managing budgets."

Continue Reading General Counsel Corner: Considerations When Selecting Outside Counsel

One of the things I think a lot about is client service – I’m regularly trying to figure out how I can bring more value to my own clients, but also looking critically at how others meet their clients’ needs and wants. 

For all of us, no matter what work we do, we are all acting as providers and receivers of client service. As a receiver of service, I can be quite demanding – I’m very detail-oriented, I know the level of service I deliver to my clients, and I expect the same attention to detail and passion in those I’m working with. 

Unfortunately, it’s fairly rare that I’m impressed by someone’s level of client service. Which got me thinking this afternoon about two ways we can "up our client service game." Although these are two separate tips, they generally have to be undertaken together in order to really wow someone. 

Tip One: Responsiveness

I almost can’t believe that I have to include "responsiveness" as a tip for great client service – we’ve talked about it SO much, and I’ve heard it mentioned time and time again, so it should be the norm today instead of the exception. Continue Reading Two for Tuesdays: Up Your Game

If you’re a regular reader of Zen, you’ll know that I love to look outside of the legal industry to find ideas for how we can market and develop business differently. With that in mind, I’d like to share a story with you – bear with me, and I’ll explain the legal connection.

If you read my Twitter profile, you’ll see that one of the ways I describe myself is as "crazy about my bassets." I have two basset hounds (Barney and Oliver), and like any good pet parent, I love to take photos of them. I share a lot of these shots on social media, and have been tagging them with various hashtags (such as #bassetboys, #bassets, #bassethounds, and #dogsofinstagram). 

I don’t have children yet, so I dress my dogs up for Halloween – basset hounds are very particular looking dogs, and seeing their faces when they have on hats, sweaters, costumes, etc. always gives me a good laugh. 

So on Friday, I shared a couple of photos of my dogs, in their costumes (including the one above), which led to a conversation with Purina. It played out as follows: 

Continue Reading Lawyers: Reach Out and Touch Someone

Despite a lingering migraine this afternoon, I am bringing you a Two for Tuesdays post! Last night, I got thinking about some of the negatives that I’ve heard from my lawyers about networking, and how to combat those. Today, I’m bringing you two of the top complaints I’ve heard and some suggestions for solving them.

Networking Negative One: Awkward Silences

There are some people who can talk with anyone – my brother-in-law is like that. Put him in a room with a bunch of people he doesn’t know, and he excels at connecting with them without awkward silences.

But for many of us, that is unfortunately not one of our strengths. I’m a prime example of that. Raise your hand if you’ve ever been speaking with someone, only to have the conversation taper off and leave you standing there wracking your brain to come up with something to say? 

*Hand raised*Continue Reading Two for Tuesdays: Networking Negatives

Today, we welcome to the General Counsel Corner Tina Rao, the Chief Counsel, Healthcare for Maxim Healthcare Inc. 

Our question to Ms. Rao was: 

What is your process for selecting outside counsel?"

She let us know that: 

There are many ways that you can select outside counsel but personal relationships and connections are most significant. Additionally, showing expertise as a subject matter expert in a particular area by writing articles and client alerts are helpful. Once engaged in a matter, regular communication updates are a must. It is very off-putting if you find out after the fact that motion was filed and you were not alerted."

Ms. Rao’s response is something that we’ve heard a number of times – "personal relationships and connections are most significant." But she further expands that, suggesting, as we would expect, expertise is important – and showing that expertise through articles and client alerts is helpful.  Continue Reading General Counsel Corner: Selecting Outside Counsel

The more I see of Taylor Swift, the more of a marketing genius I realize she is. And not just because I can’t get "Shake it Off" out of my head this week. There are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid. 

Before you start asking what Tay-tay and her music have to do with the law, first, ask yourself what it would feel like to have your clients feel the same way about you as Taylor’s fans feel about her? What if your clients trusted you so implicitly that they never took their business to anyone else? What if they called you first before making a business decision, because you’re their trusted adviser? What if your clients lined up every time you wrote or spoke, because they knew what you had to say was that valuable? 

While I don’t picture your clients lining the streets of your offices and swooning at the mere sight of you anytime soon (though the image of that does bring a smile to my face), there are a few things that Taylor does REALLY well that you can adapt to your own business to help drive client loyalty. Let’s look at two of those tips today. Continue Reading Two for Tuesdays: Tips from Taylor Swift

As I mentioned last week, I had the good fortune to attend the LMA’s 2014 Leadership Conference, which was a whirlwind of sessions and networking. I was able to meet some great people, and really get down to brass tacks for planning for next year (LOTS of exciting things to come!). 

But in among the planning and networking, we also had a couple of leadership sessions, which were incredibly valuable. I took away some great information, that I hope to be able to incorporate both in my work with the LMA as well as with my clients (ILN Specialty Groups, I’m looking at you). 

So today’s Two for Tuesday involves leadership lessons I gained from last week’s conference, and some tips on how to use them. 

Lesson One: Play to Your Strengths

Prior to the conference, we’d all taken a strengths assessment test called StrengthsFinder, which provided each of us with five themes and what makes us stand out within each of those themes (more on my results later).  On the first afternoon then, we welcomed Alycia Sutor of Akina Corporation, who walked us through how these strengths can lead to creating great teams. Continue Reading Two for Tuesdays: Leadership Lessons

The truth is, I’m a BIG fan of Starbucks, so I’m predisposed to love this commercial.  But I think there’s a very important message that we at law firms can learn from this ad, and communicate through our own marketing (without even needing a commercial of our own). 

Watch the spot, and see if you can guess what I mean: 

//www.youtube.com/embed/LZVCLVGymmo?list=UUj4nCgtjKJppK_IZeY8TUJgContinue Reading “Meet Me at Starbucks” – What We Can Learn

As this publishes, I will be on a plane heading for the Windy City: Chicago.  As part of my involvement with the Legal Marketing Association, I’m fortunate to be able to meet with some of the leadership of the organization this week for a leadership conference, since I’ll be joining the LMA’s Technology Committee as Co-Chair for 2015! 

That got me thinking about professional development this morning – something that’s important for all of us, but something we can easily forget or push to the background in our busy day-to-day lives.  I mean, who has time to add one more thing, right? 

But it’s essential – U.S. News & World Report offered this great article three years ago, which is still relevant today. They say: 

It’s easy to get complacent about professional development when you’re employed. If you already have a job, why should you go above and beyond to improve your skills, especially if it’s not required by your company?

"But making an effort to help yourself grow professionally will help you succeed, both in the short term and in the long term. And if you don’t learn new skills and acquire new knowledge and experience, you’re likely to fall behind your peers, which could be detrimental when you look to change positions."

Continue Reading Two for Tuesdays: Professional Development