In the grind of the day-to-day, it can sometimes be easy to forget who is at the center of everything we do – our clients. I’d like to offer you two contrasting stories that serve as a reminder of putting clients first (which I know we all strive to do!) and show how going that extra mile can really make the difference in adding value. Continue Reading The Good and the Ugly: Lessons in Putting Clients First
As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content.
What am I talking about?
Greentarget and Zeughauser Group’s 2025 State of Digital & Content Marketing Survey Report. Along with being one of my favorite ways to wrap up the year, this report offers critical insights into what content resonates with executive decision-makers – which is why lawyers and law firms should also be digging into its content. Continue Reading The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most
If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we close 2024, a year marked by shifting economic priorities and political upheaval, the question on everyone’s minds is: What comes next?
With a new U.S. administration poised to reshape policies that impact both business and law, we can draw from the trends of 2024 and 2023 to anticipate where the legal market might head in 2025 and beyond.Continue Reading State of the US Legal Industry: As We Head into 2025, What Comes Next?
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how you use it depends on your goals. Let’s explore eight ways social media can enhance your professional networking and development. If any of these align with your goals, it’s time to make social media a key component of your strategy.Continue Reading Supercharge Your Networking with Social Media: A Lawyer’s Guide
On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while 7-20% are positive. This means that despite the sheer volume of daily exchanges, only a small fraction will leave a lasting impact.
When you look at all of that data, and what each individual rates as important in their own lives, consider for a moment where their attention on YOU as a lawyer or your firm as a brand may rank.Continue Reading Kindness in a Digital World: Building Positive Brands and Relationships
In today’s ever-evolving legal landscape, maintaining strong client relationships is more crucial than ever. Clients expect not only legal expertise but also personalized service, empathy, and a deep understanding of their unique needs and concerns. To truly succeed as a lawyer, you must adopt your client’s perspective and tailor your approach accordingly. Here’s how you can achieve that in today’s legal environment:Continue Reading Beyond Legal Advice: Understanding Your Clients for Better Service
I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together.
It has been four weeks since the dishwasher repairman was here to assure me that it would only be “a few days” before a new dishwasher was installed. Continue Reading Dishwashers, Luggage Cake & Client Retention
In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet, it’s surprising how often this simple aspect is overlooked.
It’s a major pet peeve of mine when emails go unanswered, and I know many share this sentiment. Let’s delve into why responsiveness matters and how it’s an easy fix.Continue Reading Responsiveness: The Overlooked Key to Building Successful Client Relationships in the Digital Age
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?
Yet, who better than your marketing team realizes that “marketing” often carries negative connotations?Continue Reading Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand
This week, we’re excited to bring you a guest blogger to Zen! Ilona Tkachenko is with PETERKA & PARTNERS, the ILN’s member firm in Ukraine. She is the Marketing Manager for Ukraine for the firm and brings us an excellent post on innovation for legal excellence, which is certainly something that she and her colleagues know something about – and she does my favorite thing, which is to offer practical advice for how to achieve what she’s talking about.
***
In the ever-evolving landscape of the legal industry, where tradition and convention have long been seen as the foundations of practice, the integration of innovation has emerged as a game-changing force. The strategic implementation and development of innovation within a law firm are not just trends; they signify a paradigm shift that holds the potential to redefine legal excellence in the 21st century. But what exactly does innovation in the legal industry entail? Continue Reading Innovating Legal Excellence: A Paradigm Shift in the Modern Law Firm