I feel like such a nerd saying this, but I LOVE commercials.
Not all commercials, mind you, but commercials that are really well done make me very happy. I have been known to *not* skip through the commercials while watching a show that I’ve DVRd. Really.
So, although I like football (I mean, it’s not hockey or anything), what I love most about Superbowl Sunday is the commercials. And maybe the cake I made in the shape of a football field.
Last year, I was really disappointed in many of the choices that brands made, and I remember wondering why they would spend so much on ad space for a commercial that was so-so, or downright offensive. I didn’t feel that way this year – there were so many spots that were just brilliant, clever or funny, so I know I’ll have a hard time of narrowing it down!
Since I’m just coming home from judging weekend for the Legal Marketing Association’s Your Honor Awards (for which I was a judge), I’ve got all of those conversations and criteria swirling through my head at the moment. So that with likely make me hyper-critical of the messages of these ads and hopefully able to narrow them down to just my top five! All right…top ten – but I’ll split them into two posts for you!
Continue Reading Superbowl Commercials – The Good 2014 (Part I)



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For the last few years, I’ve reviewed the hot topic of Superbowl commercials – as a marketing gal, I LOVE the commercials more than the game (especially when I don’t have a horse in the race, as they say). The Superbowl is when some of advertising’s most creative minds come together and create some sheer brilliance…or sheer disasters.
Let’s talk networking.
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We’re finally here, at my last two wishes for you for 2014! If you’ve missed any of the previous wishes, you can find them here:
To quickly recap, so far we’ve had these six wishes for 2014: