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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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Yesterday, we kicked off the start of my Superbowl commercials review with five of my favorites. Let’s keep the positivity going for another day with five more good commercials (before we head into the bad and the ugly!). 

It’s interesting to see how subjective these choices are (and goes back to my favorite quote, which is from Anais Nin – "We see things not as they are, but as we are"). There are many lists I’ve seen and favorites quoted that I just hated, and so many of my preferred commercials didn’t make it to anyone’s top lists.  So add your thoughts to the comments – which were your hits and misses? Continue Reading Superbowl Commercials – The Good 2014 (Part II)

Although I will be talking Superbowl commercials later today, I also wanted to sneak in a Two for Tuesday. The theme for today’s tips is "Get inspired." A lot of us kick off the year in high spirits, feeling motivated to start new projects and make this "our year." February can bring some doldrums, with…

I feel like such a nerd saying this, but I LOVE commercials. 

Not all commercials, mind you, but commercials that are really well done make me very happy. I have been known to *not* skip through the commercials while watching a show that I’ve DVRd. Really.

So, although I like football (I mean, it’s not hockey or anything), what I love most about Superbowl Sunday is the commercials. And maybe the cake I made in the shape of a football field. 

Last year, I was really disappointed in many of the choices that brands made, and I remember wondering why they would spend so much on ad space for a commercial that was so-so, or downright offensive. I didn’t feel that way this year – there were so many spots that were just brilliant, clever or funny, so I know I’ll have a hard time of narrowing it down! 

Since I’m just coming home from judging weekend for the Legal Marketing Association’s Your Honor Awards (for which I was a judge), I’ve got all of those conversations and criteria swirling through my head at the moment. So that with likely make me hyper-critical of the messages of these ads and hopefully able to narrow them down to just my top five! All right…top ten – but I’ll split them into two posts for you!

Continue Reading Superbowl Commercials – The Good 2014 (Part I)

While traveling to Chicago today (an adventure in and of itself, due to delayed and cancelled flights and two trips through security – a story for another time), I had the opportunity to read a fascinating in-flight magazine article in American Airlines’ American Way magazine.

The article, titled “The Brand Challenge,” by Kristin Baird Rattini, discusses how private labels in grocery stores are gaining some real traction against national brands. Since I was already contemplating a post that focused on how brands outside of the legal industry can teach us lessons, I was particularly attuned to how the article is relevant to lawyers and legal marketers.

Let’s look at a few of the quotes that struck me, first, starting with the idea behind the article:

It’s called the Publix Brand Challenge, and it’s as close to a callout as you’ll find in the grocery industry. Several times a year, the Publix Super Markets chain in the Southeast pits three to five of its store-brand products against their national-brand equivalents…If customers buy one of the featured national-brand products, they’ll get the Publix store-branded version for free. ‘Buy theirs, get ours free,’ the ad trumpets. ‘We think you’ll prefer Publix.’”

Continue Reading Lessons from Outside the Industry: Grocery Store Brand Challenge

For the last few years, I’ve reviewed the hot topic of Superbowl commercials – as a marketing gal, I LOVE the commercials more than the game (especially when I don’t have a horse in the race, as they say). The Superbowl is when some of advertising’s most creative minds come together and create some sheer brilliance…or sheer disasters.

But what I’ve been noticing lately, is that there have been a number of new, big, flashy ads lately, during some other highly-viewed television events. Some of them are a preview for what will be revealed during the big game, while I think others are taking advantage of a large audience, with cheaper ad rates. 

Whatever, the reason, I’m one happy camper. And last night, while watching the Grammys, I saw a new favorite ad. To kick off next week’s discussion of what I see as the good, the bad and the ugly in Superbowl advertising, I thought we’d take a look at Pepsi’s "Halftime Show" ad last night, and what law firms can learn. Continue Reading Let the Commercials Begin! What Law Firms Can Learn from Product Advertising

Let’s talk networking.

Merriam-Webster defines "networking" as: 

the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business"

My favorite part of this definition is "the cultivation of productive relationships." That’s exactly what I like to focus on, cultivating relationships. There are many, many ways to do this, but today, I’d like to talk about something we’ve adopted here at the ILN that might work for other organizations and firms. We call it "Speed ILNing"

Speed ILNing is a business iteration of speed dating – for those of you not familiar with what speed dating it, it’s a matchmaking system, whose purpose is to help you meet a large number of people in a  short time. A speed dating event normally consists of an inner and outer ring of seats, facing each other. At the start, individuals are paired up, given a few minutes to introduce themselves, and then when the time is up, a bell rings, signalling that one of the rings of people gets up and moves to the next person. 

Continue Reading Best Practices for Networking – Speed ILNing

We’re kicking off a new feature today here on Zen – Two for Tuesdays! I’ve given myself the assignment of sticking to an editorial calendar for the blog this year (everyone get excited!) and one of the regular posts I’d like to contribute is this one, which will cover two quick tips that you can…

Towards the end of December, we hosted a webinar with Adrian Lurssen, one which I’d sat in on previously. But this time, Adrian said something that really stuck with me – he said that you can’t just build a blog. You also need to build an audience. 

That got me thinking about how many people start a blog, start writing content (even great content), and then sit back and wait for the magic to happen – a la Field of Dreams, if you build it, will they come? 

The short answer is no – and I’m not the only one thinking about this. For the why, you need to take a look over at Jayne Navarre’s latest post "2014 Reboot: In case you’ve forgotten, law Blogs are (still) ‘social’ media" and Kevin O’Keefe’s follow-up "Do not confuse writing an article with blogging." 

Continue Reading If You Build It, Will They Come?