Social Media

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Last week, Kevin O’Keefe (@kevinokeefe) caught my eye with his post "Social media for business development by lawyers is a big lie?" It was written in response to Conrad Saam’s (@conradsaam) post "Every Social Media Consultant is Lying to You." 

Regular readers here will know that I’m a big fan of social media, for lawyers and other business professionals. So I know you’ll expect me to refute the points in Saam’s post and support those in Kevin’s (and I will…maybe). 

But I want to start with this statement – I do not think social media is the be all, end all of business development or marketing tools. 

I never have. 

I even tell my attorneys: the likelihood that you’re going to start using a social media platform (like Twitter) and immediately get a client – or ever get a client – is incredibly small. Continue Reading Social Media Works for Lawyers…But It’s Just a Tool

We all know that images are incredibly important in this day and age. When you’re constantly bombarded with information all day long, a bold image can stop you in your tracks and help you to focus on the associated content. 

In fact, this infographic from mdgadvertising has some great information about how important images are in social media, including this tidbit: 

Articles containing relevant images have 94 percent more total views than articles without images, on average."

We’ve talked time and time again here about how important it is to include relevant images in your blog posts, and many, many people do that regularly. 

Because of that, there is rampant copyright infringement happening all over the internet, either with people who don’t understand copyright law, or those who just don’t have the funds to purchase the rights to an image and are just hoping not to get caught.  As a photographer, I’m seeing my own photos pop up more and more for both commercial and noncommercial use, without my permission.

So in a significant move yesterday, Getty announced that they’d be opening up a portion of their images free of charge, through their new embedding feature. Many bloggers and social media connections started jumping for joy…but wait, is it all good news? Continue Reading Getty’s New Embedding Feature – Don’t Get Excited Yet

Last week, I had the pleasure of attending LexBlog’s webinar "Daily Habits of Highly Effective Bloggers" with Kevin O’Keefe (@kevinokeefe). Kevin kicked off the session by saying that there is no perfect way to blog, but that over the past ten years, he’d develop some habits that work for him. 

The session covered: 

  • Essence of blogging
  • Listening tools
  • Posting
  • Complementary Social Media
  • Habits of LexBloggers

Continue Reading Daily Habits of Highly Effective Bloggers – A Webinar Recap

This morning, I have a treat for you all! I’m bringing in a guest poster (which I’ll be doing from time to time, to switch things up), and today’s is my very good friend, Nancy Myrland. Nancy is the President of Myrland Marketing & Social Media, where she is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.

Today, Nancy brings us an excellent post about LinkedIn – with all the changes in the last year, it can be tough to keep up, and Nancy helps us focus and understand what’s important about LinkedIn’s newest change, opening up their publishing platform. 

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There are 2 conditions I’ll bet hold true for just about every person reading this blog post.

  1.  You’re busy.
  2. There are clients out there who need your services.

Your job as lawyers, and our job as the marketers who advise you, is to deal with the reality of number 1 and help you to find number 2, right? Continue Reading Lawyers: LinkedIn’s Publishing Platform Just Hit Home For You

I’m back with another Two for Tuesday, and today’s post focuses on how you can use social media to make the most out of attending conferences and events. We all attend events throughout the year, whether it’s a networking cocktail party or a CLE seminar or a multi-day conference. And social media can actually help…

We’re kicking off a new feature today here on Zen – Two for Tuesdays! I’ve given myself the assignment of sticking to an editorial calendar for the blog this year (everyone get excited!) and one of the regular posts I’d like to contribute is this one, which will cover two quick tips that you can…