Yesterday, I had the chance to sit down with Colin O’Keefe (@colinokeefe) of LexBlog, who will be covering next week’s LMA conference, to talk about my tips for making the most out of attending a conference – see what I had to say about social media, avoiding your hotel room, and never
Social Media Works for Lawyers…But It’s Just a Tool
Last week, Kevin O’Keefe (@kevinokeefe) caught my eye with his post "Social media for business development by lawyers is a big lie?" It was written in response to Conrad Saam’s (@conradsaam) post "Every Social Media Consultant is Lying to You."
Regular readers here will know that I’m a big fan of social media, for lawyers and other business professionals. So I know you’ll expect me to refute the points in Saam’s post and support those in Kevin’s (and I will…maybe).
But I want to start with this statement – I do not think social media is the be all, end all of business development or marketing tools.
I never have.
I even tell my attorneys: the likelihood that you’re going to start using a social media platform (like Twitter) and immediately get a client – or ever get a client – is incredibly small. Continue Reading Social Media Works for Lawyers…But It’s Just a Tool
Getty’s New Embedding Feature – Don’t Get Excited Yet
We all know that images are incredibly important in this day and age. When you’re constantly bombarded with information all day long, a bold image can stop you in your tracks and help you to focus on the associated content.
In fact, this infographic from mdgadvertising has some great information about how important images are in social media, including this tidbit:
Articles containing relevant images have 94 percent more total views than articles without images, on average."
We’ve talked time and time again here about how important it is to include relevant images in your blog posts, and many, many people do that regularly.
Because of that, there is rampant copyright infringement happening all over the internet, either with people who don’t understand copyright law, or those who just don’t have the funds to purchase the rights to an image and are just hoping not to get caught. As a photographer, I’m seeing my own photos pop up more and more for both commercial and noncommercial use, without my permission.
So in a significant move yesterday, Getty announced that they’d be opening up a portion of their images free of charge, through their new embedding feature. Many bloggers and social media connections started jumping for joy…but wait, is it all good news? Continue Reading Getty’s New Embedding Feature – Don’t Get Excited Yet
Two for Tuesdays: Building Social Equity
Today’s Two for Tuesdays comes via a suggestion from my friend, Nancy Myrland (@nancymyrland), who is helping me battle today’s writer’s block! She recommended I look at two ways to build social equity – social equity is generally considered to be a term of use in social media, whereby you build your credibility
Daily Habits of Highly Effective Bloggers – A Webinar Recap
Last week, I had the pleasure of attending LexBlog’s webinar "Daily Habits of Highly Effective Bloggers" with Kevin O’Keefe (@kevinokeefe). Kevin kicked off the session by saying that there is no perfect way to blog, but that over the past ten years, he’d develop some habits that work for him.
The session covered:
- Essence of blogging
- Listening tools
- Posting
- Complementary Social Media
- Habits of LexBloggers
Continue Reading Daily Habits of Highly Effective Bloggers – A Webinar Recap
Happy 5th Blogiversary to Zen & The Art of Legal Networking! (And 5 Tips for Blogging)
It’s a little hard to believe, but today marks five years since I wrote my first blog post here at Zen & the Art of Legal Networking.
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Since the traditional gift for a five year anniversary is wood, in honor of my five years of blogging, I made a donation to American Forests.
Lawyers: LinkedIn’s Publishing Platform Just Hit Home For You
This morning, I have a treat for you all! I’m bringing in a guest poster (which I’ll be doing from time to time, to switch things up), and today’s is my very good friend, Nancy Myrland. Nancy is the President of Myrland Marketing & Social Media, where she is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.
Today, Nancy brings us an excellent post about LinkedIn – with all the changes in the last year, it can be tough to keep up, and Nancy helps us focus and understand what’s important about LinkedIn’s newest change, opening up their publishing platform.
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There are 2 conditions I’ll bet hold true for just about every person reading this blog post.
- You’re busy.
- There are clients out there who need your services.
Your job as lawyers, and our job as the marketers who advise you, is to deal with the reality of number 1 and help you to find number 2, right? Continue Reading Lawyers: LinkedIn’s Publishing Platform Just Hit Home For You
Two for Tuesdays – Blogging Part II
You may remember that a couple of weeks ago, our "Two for Tuesdays" focused on tips for blogging. Today’s post focuses on a couple of additional tips for blogging, but can also be applied to other writing you’re doing. These days, it’s becoming more and more difficult to distinguish one from the other, since
Two for Tuesday – Use Social at Conferences
I’m back with another Two for Tuesday, and today’s post focuses on how you can use social media to make the most out of attending conferences and events. We all attend events throughout the year, whether it’s a networking cocktail party or a CLE seminar or a multi-day conference. And social media can actually help
Two for Tuesdays – Blogging
We’re here with another Two for Tuesday, and I decided to give you a couple of tips about another of my favorite things – blogging! As I mentioned last week, Two for Tuesdays is designed to give you two tips that you can implement today – as with last week’s post on LinkedIn, this