Now that it’s starting to be the dog days of summer, and many of you are out on vacation (me included – I wrote this post in advance!), it can be easy to let your content slide a little bit. “Nothing is going on,” “Everyone is away,” “I’m too busy,” “I don’t feel like it” – do any of those excuses sound familiar to you?
But the warm weather is no reason to let your content slide. If you stick to your editorial calendar, not only will you continue the momentum that you’ve started this year with strong, substantive work, but you’ll also stand out in a sea of people who are letting their content slack in the summer.
But it doesn’t mean that you always have to be coming up with something new and fresh – sometimes, you can revisit some of your old content, freshen that up a little bit, and repackage it in a way that doesn’t require you to invest too much time away from the pool or the beach, but still maximizes your efforts. Let’s look at two ways you can liven up old content this summer.