LGHS
Working on a project in our high school cafeteria.

After eighteen years, tomorrow marks the first time I’m going back to high school.

Sure, I was in the gym for my sisters’ graduations, but other than that I haven’t actually been back in the building since the day I graduated and headed out into the world, a fresh-faced eighteen-year-old, excited for the next phase in my life. A friend of mine who is now a guidance counselor at the school asked me to sit on a panel of graduates to talk about my life since graduation, and how attending IHA (Immaculate Heart Academy) prepared me for college and the workforce.  We’re speaking to a group of sophomores who are in a special program because of their top scores on the high school entrance exams, and although we’ve each been given five minutes to cram our entire post-graduate lives into a snapshot, all I keep thinking about is “What do I really want to communicate to these girls?”

This is an institution, in an area of the country, where the pressure is on – it’s quite acceptable for the girls to strive for excellence at great sacrifice to their happiness and mental health. Academic rigor is prized – by the school, by the girls, by their families; and add to that the addition of being well-prepped for college by being involved in sports, extracurriculars, and going above and beyond in every way imaginable. I’m not trying to put down the school – IHA was a rigorous foundation for me – the focus on writing and critical thinking meant that by the time I got to college, I had the basic skills so ingrained in me that I was able to focus on what I was really there to do – learn. I was fortunate to have some amazing teachers at IHA from Mr. McLoughlin to Ms. Fritsche to Ms. McDonough to Mrs. Sandt and more, who all cared about challenging me every day to be my best self. They gave me the building blocks upon which the foundation of my education was built, which allowed me the confidence to pursue my interests (rather than strictly the requirements) in college. And as much as I didn’t think of myself as a writer when I started at IHA, the emphasis on writing as a skill has been invaluable to me – first in college, where we also had a strong commitment to writing, and subsequently as a professional, where I write on a daily basis. Continue Reading Stay Open & Enjoy the Moments: How High School Lessons Apply to Lawyers

What good would looking at commercials from Super Bowl 50 be without looking at the worst of the worst? That’s right, today’s post is all about the UGLY commercials of 2016. And boy, did we have some ugly ones.

While this ad still managed to get some good press and actually (if you can believe it) immediately started trending when it aired during the game, for me, this commercial was the WORST of this year’s crop:

Mountain Dew: Puppy Monkey Baby

https://youtu.be/ql7uY36-LwA

I know, I’m sorry, I have to include it again for you to appreciate why I chose this ad for the ugly list.

So, why is this one so terrible? First of all, it’s creepy. The Huffington Post said:

#PuppyMonkeyBaby quickly became a trending Twitter topic, and most agreed on one thing: there’s a line between cute and horrifying.”

I particularly loved when they said “Mountain Dew? How about Mountain DON’T.” Continue Reading Superbowl Commercials – The Ugly of 2016

photo-1417024321782-1375735f8987It’s not always easy to find content inspiration.

We’ve talked about a few different ways you can stay up to date on the hot topics of the day, and find inspiration for your next post, but some days, it will be a struggle and you know that you need to find something to get your creative juices flowing. Earlier today, I was reading a piece on 5 Unexpected Places to Find Inspiration for Your Blog Content. These were pretty far out of the box, and I could just picture the faces of my own lawyers if I tried to suggest any of them find inspiration in a stock photo site for their next post.

But it did get me thinking about two places lawyers CAN find inspiration for their next post – they’re not unexpected, but you will find them legitimate, I promise.  Continue Reading Two Places to Find Inspiration for Your Blog Content

FirmoftheMonth1

February/March 2016

The ILN is proud to announce our latest firm of the month, Robinson Sheppard Shapiro (RSS) – Montreal, Canada!

Robinson Sheppard Shapiro, a mid-size firm steeped in tradition, is located in Montreal, a city rooted in a rich cultural heritage with a unique civil law system. Founded in 1921, their firm has a long history of providing global and in depth legal advice and services in transactions and judicial proceedings alike.

Their firm’s 80 bilingual attorneys offer comprehensive multidisciplinary expertise to their diverse local, national and international clientele. The attorneys in their Insurance Law practice group and Business Law practice group (including their mergers and acquisitions, tax, finance, real estate, transportation, employment, IP and commercial litigation groups) are recognized leaders in their fields. They bring extensive knowledge, skill sets and high level strategic thinking to all legal and business matters. RSS is also home to one of Montreal’s largest and most respected Family Law practice groups. Their attorneys have been consistently recognized by peer – rating publications as being amongst Canada’s best. Their approach across all practice groups is rooted in a strong belief that valued and valuable legal counsel demands a disciplined practice of uncompromising integrity, high efficiency, practical counsel and superior expertise. Continue Reading ILN Firm of the Month – Robinson Sheppard Shapiro – Montreal, Canada!

We’ve seen the great commercials from 2016, and we’ve seen the pretty good ones, but now it’s time to get into the fun stuff – the bad commercials from Super Bowl 2016.

There are five strong candidates for “bad” commercials this year, because we had such strong contenders for the “ugly” category – but we’ll get to those next week. I’m sure you can guess what they are. With so many mediocre commercials this year, the biggest issue is that many of the spots were just flat out forgettable. I took notes on every commercials, and for the most part, it was the name of the spot, followed by “eh.” As I said on Monday, if you’re spending Super Bowl-sized money on your advertising spots, you should be spending Super Bowl sized money on the advertising itself – and that means at least evoking *some* reaction from the viewing public.

The following commercials did just that. They weren’t the worst of the worst, but they were fairly terrible. Let’s take a look at each of them, and discuss why they failed.

LG Man from the Future

https://youtu.be/PzLfPx-8OuM

Oh boy, did I want to love this commercial. I mean, it’s Liam Neeson. And, for you eagle-eyed viewers out there, yes, that’s his son appearing with him in the spot. Continue Reading Superbowl Commercials – The Bad of 2016

On Monday, we discussed what I saw as the “best” of this year’s crop of Super Bowl commercials (which my sister tells me is two words – “Super Bowl”), and although the general consensus seemed to be that most of the commercials this year were mediocre, we did find some to love. A few people even privately asked me why other commercials weren’t included on that list (and they’re included on today’s), so there were more than those eight mentioned that hit as favorites.

Today, we’ll look at the ones that made my “good” list for 2016; surprisingly, there were more on here than I thought. I worked to narrow it down to five, with a few honorable mentions, and I had trouble knocking some off the list. So see what you ultimately think of this list, and whether there are some that you were fond of that I missed altogether.

Audi: Commander

https://youtu.be/yB8tgVqmKzw

Audi does several smart things here – they liken their car to a space ship, touching on many kids’ dreams to fly into space (Hey! You can do that just by driving our car! This former astronaut even thinks so!); and they tug at your heartstrings not once, but twice – first by having the son make his father feel like a young space commander again, at the helm of his space ship, and again by playing a David Bowie favorite, calling to mind the recently lost musician. I’m not even a fan of David Bowie, and this commercial choked me up. Continue Reading Super Bowl Commercials – The Good of 2016

Picture, if you will, the Staples commercials that aired a few years ago, with the parents sailing through the aisles as they got ready for their kids to go back to school as “It’s the most wonderful time of the year” played jubilantly in the background. For me, that’s what Super Bowl commercials are like.

While football is all right (these days, I’d much prefer to watch the Six Nations, where it seems that the men are men), to me, the Super Bowl is really about the ads. If a company is going to spend up to $5 million for 30 seconds of ad time (yes, you read that right), then they should really be bringing their A game to the ad game.

Unfortunately, I’d have to say that this year overall was a bit of a letdown. While I did have some standouts and so will be able to do a “best of” as well as my “good, bad and ugly,” in general, the commercials were at best, mediocre. And that’s just not okay.

Companies (and firms, this goes for you, too): if you’re going to be investing in a marketing project, invest in it. Don’t spend the money on the advertising dollars, only to go cheap on the ad itself. Some of the ads were misses for me, but at least I could tell that the agencies tried. Most of them felt like an afterthought. And I see more and more of that in legal marketing these days too – we have some brilliant and talented people in our industry, who are, unfortunately, being asked to do more and more and are spread very thin. As a result, there’s less and less creativity being seen because there’s only so much time in the day.

But I’d love to see more from all of us. Bring back the days of thoughtful, smart marketing that gets people excited about what they’re going to see. We don’t need the budgets of these big companies to learn and apply the lessons that their commercials can teach us!

So with that in mind, let’s take a look at my five favorites from this year’s crop of Super Bowl ads – along with a couple of Honorable Mentions:

Prius: The Longest Chase

https://youtube.com/watch?v=MYeM-8hO3hM

Continue Reading Super Bowl Commercials – The Best of 2016

iStock_000003908491_LargeThere are some days when I struggle with writing another post about content marketing – while it’s still a topic of great importance, especially in the legal industry, it can feel overdone. I don’t want to keep repeating what I’ve said before (though there’s a lot of value in repetition in content marketing, because you have new people in your audience, or people suddenly reading your words with fresh eyes). I also don’t want to come off as a clickbait lecturer – “do these 5 things and you’ll be the best content marketer there ever was!” Uh, no.

But I think it’s important enough to continue having conversations around it, and I read two things today that really resonated with me that I’d like to share with you.

The first is actually a post that offers The 5 Best Content Marketing Tools You Aren’t Using (and maybe they are, and maybe they aren’t, read the post and see what you think!). What strikes me as being really important about this piece isn’t the tools themselves; it’s what the author says right in the early part of the post:

When content marketing works, it’s an incredible way to build relationships and share knowledge without pitching your services or products. But here’s the thing:too many businesses are still equating content production with hard sales, especially the content that’s on their business blogs. When I advise startups and small businesses on content marketing, I always come back to this essential truth: successful content is content that empowers, excites and educates. It connects and builds relationships. It tells a story.”

For law firms and lawyers, this is KEY.  Continue Reading An Uncomfortable Conversation About Content Marketing

EOZpjI3oSqKPNnF2S4Tp_UntitledOne of the things we like to talk about here at Zen is networking, so today, I’m bringing in guest blogger, Thom Singer, to offer you some words of advice while I’m off doing some networking of my own (as well as learning) at this month’s Legal Marketing Association NJ lunch!

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If you make networking a second tier priority, you will have second tier results.

Growing a legal practice can be an all-encompassing experience. Many lawyers put so much attention into their current client matters that they fail to honor the time to make, grow and keep their business relationships. The immediacy of issues surrounding today’s problems leaves little space for things that do not create instant billable “ROI.” Continue Reading Networking Matters For A Long-Term Legal Career

photo-1429051883746-afd9d56fbdafBefore we jump into our regularly scheduled post, I wanted to mention that the Legal Marketing Association has put together several of the sessions from the Bay Area Chapter’s Legal Tech Conference, which are available as a webinar series – members can download them for free, and non-members get them at a rate which is really a bargain, considering the depth of content offered. One of the sessions is the panel I participated on with Adrian Lurssen of JD Supra and Laura Toledo of Nilan Johnson & Lewis, but as an independent attendee for the other sessions, I can say that the content was really smart and thoughtful, and would be well worth the time and cost invested! So I share the link with you in the event that you’d like to take a look at it – descriptions of the sessions offered with this bundle are included.

I watched our panel from the conference again, and one of the questions that we were asked during the session is one that I think Zen readers would benefit from discussing as well – that is “How do you motivate lawyers to produce content?”

It’s easy to become convinced that content development is a time-consuming process that you have to devote significant resources to. But if you invest some time in setting up good processes, and marketing professionals act as the support team for the lawyers that are producing the work, it can run much more efficiently than you’d expect.  Continue Reading Three Ways to Motivate Lawyers to Content Marketing Success