2013

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When I attended the general counsel panel a couple of weeks ago at the LMA’s Annual Conference, I was happy to hear that the moderators would be spending some time focusing the panelists on discussing social media, and their use of it in their outside counsel relationships.

I’m going to delve into that discussion more in a future post, but today, I wanted to talk about the results from Greentarget, Inside Counsel, and Zeughauser Group’s In-House Counsel New Media Engagement Survey results, which were released last week. I pay very close attention to this survey because let’s be honest, social media isn’t going to matter one whit to my clients if their own clients aren’t paying it any attention. 

This year’s survey results reaffirmed both the comments of the three general counsel at the LMA Conference, and my anecdotal experience, which I often share with my attorneys. Today, let’s look at a couple of highlights. To see the survey results in full, click here. Continue Reading It’s Here! — A Look at the 2012 In-House Counsel New Media Engagement Survey

Arguably worse than those commercials that are bad and ugly are those that are forgettable. If a commercial airs during the Superbowl and no one remembers it, does it make a sound? (A la, if a tree falls in the forest…)

There were definitely a few forgettable commercials during the Superbowl this year – so forgettable that I either don’t remember seeing them at all, or have only a vague recollection of them after seeing them included on the list of aired spots. Let’s look at a few, and in particular, how they could have been more memorable, and why law firms don’t want to fall into the same quagmire of forgettableness. 

Continue Reading Superbowl Commercials – The Forgettable 2013

Now that we’ve looked at what lessons the good commercials had to offer us from the Superbowl, it’s time to look at the bad and the ugly – almost as much fun to review! 

It took me a while to choose which commercials to include in this post because there were FAR too many on my list of bad and ugly. I’ve managed to narrow it down to ten, so let’s do a countdown! 

#10 Volkswagen’s Get Happy

I didn’t like this commercial, but it’s not for the reason you’re thinking…

https://youtube.com/watch?v=9H0xPWAtaa8

Continue Reading Superbowl Commercials – The Bad & the Ugly – 2013

Yesterday’s post sparked some great conversations on social media with regard to what everyone thought about various commercials – in particular one that I’ve included in today’s "pretty good" category.  It’s been great to hear legal marketers weigh in on these, so let’s keep the conversation going! 

I’ve got five commercials on today’s "pretty good" list, and I’ll both go into why I like them, and why they don’t make it to the "really good" list.Continue Reading Superbowl Commercials – The Pretty Good 2013

When you’re not particularly enamored of either team in the Superbowl, and hockey is more your sport anyway, what’s a gal to do when football’s biggest game of the year is on? DVR it so I could watch just the commercials, of course! (And the Sandy Hook Chorus sing "America the Beautiful" – that was not to be missed). 

Though after zipping through the game to catch this year’s ads, I was kind of wishing I’d skipped the whole thing all together – these are some of the most expensive ads to be purchased throughout the year, and for me, there were almost no standouts. Where have all the good marketers gone?

But, since I need to choose *some* good commercials to discuss, here are my top picks for this year – I’ll cover the "really good" today and the "pretty good," the bad and the ugly later in the week. Continue Reading Superbowl Commercials – The Really Good 2013