Yesterday, I had the pleasure of sitting in on another of the LMA’s Social Media Shared Interest Group’s webinars, this time with Adrian Lurssen of JD Supra. Adrian talked about some best practices for getting clients to read a law firm’s online content, using a case study to walk us through.
As I’ve noted before, I won’t give away everything from the webinar, since it’s an LMA membership benefit, but there was some great advice that Adrian shared with us.
His case study focused on the discussions surrounding the America Invents Act, for which JD Supra saw 82 firms producing content. Of these firms, only one stood out, Pepper Hamilton. Adrian delved into the "why" of the popularity of their post, as well as defining the goals we should be pursuing as we produce content. Continue Reading Is Anybody Going to Click on That? Getting Clients to Read Law Firm Content, A Webinar Recap