For a change, there were very few commercials in this year’s crop that I truly hated, so it was tough to come up with a "bad" and "ugly" list. However, there were a number of commercials that I felt particularly blah about, or just thought that they really missed the mark with a big opportunity. 

In more than a few cases, I was surprised that a company would spend so much money both on the commercial itself, and on the ad space, only to fall flat. And in other cases, I thought the hype about the commercial built it up to be something great, only to have the execution be less than memorable. 

So without further ado, let’s take a look at the commercials that made it onto my "the bad" list: 

Continue Reading Superbowl Commercials – The Bad 2014

Yesterday, we kicked off the start of my Superbowl commercials review with five of my favorites. Let’s keep the positivity going for another day with five more good commercials (before we head into the bad and the ugly!). 

It’s interesting to see how subjective these choices are (and goes back to my favorite quote, which is from Anais Nin – "We see things not as they are, but as we are"). There are many lists I’ve seen and favorites quoted that I just hated, and so many of my preferred commercials didn’t make it to anyone’s top lists.  So add your thoughts to the comments – which were your hits and misses? 

Continue Reading Superbowl Commercials – The Good 2014 (Part II)

I feel like such a nerd saying this, but I LOVE commercials. 

Not all commercials, mind you, but commercials that are really well done make me very happy. I have been known to *not* skip through the commercials while watching a show that I’ve DVRd. Really.

So, although I like football (I mean, it’s not hockey or anything), what I love most about Superbowl Sunday is the commercials. And maybe the cake I made in the shape of a football field. 

Last year, I was really disappointed in many of the choices that brands made, and I remember wondering why they would spend so much on ad space for a commercial that was so-so, or downright offensive. I didn’t feel that way this year – there were so many spots that were just brilliant, clever or funny, so I know I’ll have a hard time of narrowing it down! 

Since I’m just coming home from judging weekend for the Legal Marketing Association’s Your Honor Awards (for which I was a judge), I’ve got all of those conversations and criteria swirling through my head at the moment. So that with likely make me hyper-critical of the messages of these ads and hopefully able to narrow them down to just my top five! All right…top ten – but I’ll split them into two posts for you!


Continue Reading Superbowl Commercials – The Good 2014 (Part I)

For the last few years, I’ve reviewed the hot topic of Superbowl commercials – as a marketing gal, I LOVE the commercials more than the game (especially when I don’t have a horse in the race, as they say). The Superbowl is when some of advertising’s most creative minds come together and create some sheer brilliance…or sheer disasters.

But what I’ve been noticing lately, is that there have been a number of new, big, flashy ads lately, during some other highly-viewed television events. Some of them are a preview for what will be revealed during the big game, while I think others are taking advantage of a large audience, with cheaper ad rates. 

Whatever, the reason, I’m one happy camper. And last night, while watching the Grammys, I saw a new favorite ad. To kick off next week’s discussion of what I see as the good, the bad and the ugly in Superbowl advertising, I thought we’d take a look at Pepsi’s "Halftime Show" ad last night, and what law firms can learn. 

Continue Reading Let the Commercials Begin! What Law Firms Can Learn from Product Advertising

When you’re not particularly enamored of either team in the Superbowl, and hockey is more your sport anyway, what’s a gal to do when football’s biggest game of the year is on? DVR it so I could watch just the commercials, of course! (And the Sandy Hook Chorus sing "America the Beautiful" – that was not to be missed). 

Though after zipping through the game to catch this year’s ads, I was kind of wishing I’d skipped the whole thing all together – these are some of the most expensive ads to be purchased throughout the year, and for me, there were almost no standouts. Where have all the good marketers gone?

But, since I need to choose *some* good commercials to discuss, here are my top picks for this year – I’ll cover the "really good" today and the "pretty good," the bad and the ugly later in the week. 

Continue Reading Superbowl Commercials – The Really Good 2013

Okay, I admit it. I love commercials.  

So much so that when I ordered the DVR service with my cable, I wasn’t sure I would fast forward through them.  (Don’t worry, I do)

Not all commercials, of course.  I just love the well done ones.  Like the Old Spice campaign – but that also combined my love of social media, so I’m a bit biased.

So for me, although I really enjoy football, the Superbowl is really about the commercials – they are the best of the best in advertising – at least, they’re supposed to be.  If you’re paying $3 million for a commercial spot, it should be the best work your company can get.  

What does this have to do with legal marketing? I’m not a huge fan of legal commercials, I must admit.  But I think there are solid marketing lessons to be learned from my favorites.  

And from the bad commercials – let’s be honest, there were more than a couple of those last night!

So without further ado….

Continue Reading Superbowl Commercials – The Good – Lessons for Lawyers