Next week, I have the pleasure of joining my fellow co-leaders for the Social Media Special Interest Group for the Legal Marketing Association in presenting a webinar on using social media to ramp up conferences and events. My part of the session will focus on blogging, so I thought I’d offer you a preview of my remarks here! LMA members can attend the webinar by registering here.
You may be surprised to hear that blogging can be a valuable tool for ramping up your conferences and events, but it’s actually quite a valuable one, and one I use often (if you are a regular Zen reader, you’ll be familiar with my recaps). There are two sides to this, the attendee side, and the organizer side, and I’ll cover both.
Why use blogging? For attendees, it’s quite simple. Blogging before and after events helps to position you as a thought leader and can help to engage you with conference speakers as well as other attendees.
For organizers, blogging either by someone in your organization, or an outside blogger writing about your event, can help you to grow your audience, expand the reach of your event, help you connect with those who can’t be there in person, and also leverage any high profile speakers that you have.