For those of you who’ve been regular readers of Zen, you may know that I’m a fan of social media marketing for lawyers. Last year, Anthony Marrone, II, Esq. sent me a copy of his book, The Social Media Marketing Blueprint for Lawyers, and I really should have gotten around to reading it before now. Whether you consider yourself a social media maven, or you’re still wondering what “the twitter” is, this book will offer you some valuable insights into how to successfully and effectively market your practice using some of the newest tools available. Obviously, since it took me a year to read it, there are a few updates that have come out since then that Marrone hasn’t covered, but for the most part, all of his recommendations and advice still holds true.
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Leading Change – An LMA Book Report
Last week, I had the pleasure of attending the Legal Marketing Association’s Leadership Conference, as part of my role as Technology Committee Co-Chair for 2016. In preparation for the conference, we were tasked with reading John P. Kotter’s Leading Change. I’ll admit, I was not a huge fan of the book, though it did offer some good advice – I felt that Kotter could have said more with less, and that his Harvard degree gave him too much license for arrogance.
What WAS helpful were the chapter book reports that were presented by members of the LMA’s International Board for 2015/2016, which took us through the salient points of the book. I’ll share my notes with you here and invite you to read the book for further examples and depth.
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