The final key in getting and communicating the value of any conference or event you attend is, of course, in the follow up. Follow up seems like an obvious piece of the puzzle, but because you’ve been out of the office for a couple of days, and there are demands on your time from the moment you land, it’s actually fairly easy for it to slip from the front of your mind to the back burner.
It’s essential not to let that happen, so that you don’t lose all of the value that you’ve gained from preparation and engaging in the conference.
As with preparation and engagement, there are a number of different ways to follow up after (and even while you’re still at) an event, culminating with a review for your colleagues and firm decision makers. The reason I suggest that the follow up end with the review is two-fold – one, when you do all of the other follow-up first, all of the conference value will be very fresh in your mind, and you’ll have your key points handy to share with them right away.
And two, implementing this follow up will hopefully have them following along and result in some further engagement, which will help you to demonstrate additional value even more easily during the review meeting.
Continue Reading Communicating Conference Attendance Value: Follow Up