Conference/Webinar Session Re-caps

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Part II of our Business of Law webinar series with Tim Corcoran took place in November, but things have been so hectic with travel and hurricanes and holidays that I’m only just getting to the recap! So without further ado…

The topic of the second webinar was the strategic role of alternative fee arrangements, which was a natural sequel to the first session on legal project management. Tim re-emphasized that the industry has changed, and we need to adapt to the changing times. Continue Reading ILN Webinar Series – Alternative Fee Arrangements Part I

Despite being a long-time blogger and follower of Kevin O’Keefe on social media, I always learn something new when I attend one of his webinars.  Today, I was able to participate in "Blogging: Greater Returns with Less Effort," which was excellent and I’d like to share my recap with you. A full recording of the webinar will be available in the coming days on LexBlog’s YouTube channel.

Usual Starting Point

Kevin began at the beginning, so to speak, with the questions that he normally gets at the outset of a firm or attorney beginning their foray into blogging: 

  • How frequently should lawyers blog? 
  • Should we have a group blog to take the weight off of one person? 
  • Should we have an associate write the blog? 
  • Should we have a ghostwriter? 

Continue Reading Blogging: Greater Returns with Less Effort – A LexBlog Webinar

Last week, we had the first part of our recap from Tim Corcoran’s excellent webinar on Legal Project Management. Today, I bring you the second half, which covers: 

  • Legal Project Management (LPM): Concepts – should they be embraced or avoided? Is LPM a friend, an enemy or a frenemy?
  • Process improvement versus LPM: Two different disciplines, though they are related.
  • LPM 2.0: The advanced level of LPM. 

Continue Reading ILN Webinar Series – An Introduction to Legal Project Management Part II

This week, we kicked off our three-part webinar series with Tim Corcoran, of the Corcoran Consulting Group. Tim’s first webinar addressed an Introduction to Legal Project Management, which is a fascinating topic, which I’ll recap in two parts. 

Tim offered his best practices, based on years of experience, and condensed what is normally a half day session into an hour – so there’s a lot of information in this webinar!

The themes for the part of the session covered in today’s recap: 

  • What happened to our ecosystem? The wonderful world where clients paid handsomely for good legal work is gone – something changed, and now clients are pushing back more on rates, talking about whether they’ll pay by the hour or not, the kinds of attorneys that will service various matters, and alternative providers of services. There is also competition from other sized firms, including big firms that are becoming more savvy about pricing. 

Continue Reading ILN Webinar Series – An Introduction to Legal Project Management Part I

Last Wednesday, I attended ALM’s Cross-Border Litigation Forum. After the opening remarks, whose theme was that the complexity of cross-border litigation has (unsurprisingly) increased with globalization, we had a keynote address from Franco Ferrari, the Executive Director for the Center for Transnational Litigation and Commercial Law at New York University School of Law. His keynote focuses on Enforcing US Money Judgments Abroad: Debunking a Myth.

Enforcing US Money Judgments Abroad: Debunking a Myth

Ferrari wanted to correct the misconception of what happens to US judgments abroad, and he said that the idea that it’s difficult is "nonsense." Some people believe that you shouldn’t even try to enforce judgments because it’s costly, time-consuming, and foreign courts are corrupt, but Ferrari said that this was also nonsense. 

 
 

Continue Reading ALM’s Cross Border Litigation Forum

One of the initiatives we undertake here at the ILN is marketing partnerships, where we arrange for an in-kind trade of services for various events in the legal industry. When the events are fairly local to me, I’ll go in person to "woman" the table with our materials, answer any questions that might arise, and also sit in on the sessions. 

Last week, I was fortunate enough to participate in two such events. The first of these was American Lawyer Media’s Cross Border M&A Forum – right up our alley, since much of the work that happens in the ILN is cross-border. 

I’ll re-cap a couple of the sessions, along with those from the following day’s conference, ALM’s Cross-Border Litigation Forum. 

 
 

Continue Reading ALM’s Cross Border M&A Forum

After sharing all of their valuable content with us, Kevin and Lee were happy to answer some questions from the audience. 

What’s the correlation of a strong brand with online lead generation? 

Lee clarified the essence of the question as being "how is your brand going to impact your lead generation and online presence?" Kevin said that he wanted to say that larger brands would have more impact, but he wasn’t sure that this was true. He used Coca Cola as an example, saying that if they didn’t form the right strategy online with the people who want to drink Coca Cola, they’re not going to go anywhere. 

In a lot of ways, the internet is the great equalizer (I say this to my attorneys all the time). If you take the time to craft a good strategy, understand what makes you unique, and demonstrate what your value is, you’re going to be effective and your brand will become stronger. You may even develop a stronger brand as an upstart than an old traditional company. Continue Reading Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part III

On Tuesday, we jumped into the first half of Kevin McKeown and Lee Frederiksen’s webinar on Blogging for Clients. Today, we’re looking at the second half! 

Developing your Strategy and Tools

Lee said that when you look at online marketing at a macro level, there’s not one technique that says "this is the one to use." There are a whole bunch of techniques. So how do these fit together – how do you make sense out of this about what you need to do, and when you need to do it? 

He showed us a slide with the content marketing model, which shows how the various techniques fit together. It was a series of steps, with escalating levels of interaction and trust with the client – it goes from the point where they’ve never heard of you all the way to they’re a client. Lee said that marketers may look at this as their marketing funnel, and business developers as their pipeline. Continue Reading Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part II

Recently, I had the chance to sit in on a webinar with Kevin McKeown of LexBlog and Lee Frederiksen of Hinge Marketing, as they discussed the topic of blogging for clients, focusing on how online relationships can lead to real-world clients. 

Since this is a meaty topic, I’ll be breaking this up into multiple posts.

The speakers started by letting us know what the planned to cover in the webinar: 

  • The economic case for online marketing
  • How trust is developed online
  • Developing your strategy and tools
  • Implementing your plan

Continue Reading Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part I

In our final post of the series, we’ll cover the implications of the SCOTUS decision on health care industry sectors, including providers and service providers. 

Providers – Hospitals

Lynn suggested that the panelists start with the hospital industry first. Mark said that he thinks this is a segmented analysis also. For those systems that have already resolved to take steps to deal with value-based purchasing and accountable care environments with their governmental and commercial customers, the SCOTUS decision is likely to be seen as affirming the activities of their boards to date and their initial efforts. For individual hospitals that have not yet designed a strategic plan with value-based purchasing and other accountable-based assumptions baked into that plan, the decision is likely to propel them to get to work in designing such a plan. Continue Reading SCOTUS Decision on the PPACA – Implications for Healthcare Industry Sectors Part II