photo-1452690700222-8a2a1a109f4cToday, I’m bringing you a guest post from my friend, Lance Godard, a Business Development Manager at Fisher & Philips. I know that “cross-selling” is often a hot (maybe too hot!) topic, and Lance delves into some candid reasons for why it may not be working – if you really want to make it work for you, take a look at his thoughts on the subject.


Whether you call it cross-marketing or cross-targeting or some other variation on the theme, cross-selling is not a new concept for most lawyers and firms. And it’s not particularly complicated to do: align the work you actually provide a client with the services they need, and implement a program for connecting their needs with your practices. Easy-peasy, right?
Continue Reading Are Your Cross-Selling Efforts Stalling? Maybe You’re Doing It Wrong…