The short answer?
The slightly longer answer? It depends – on the firm and its strategy, and on the consultant.
Let’s talk about firms and lawyers first – some people have claimed that lawyers need consultants to explain social media tools and how to use them, while others have claimed that lawyers can figure out these tools themselves.
And that’s where the "it depends" comes in. Lawyers are well-educated, intelligent individuals – they’ve graduated law school and passed the bar, haven’t they? So they can certainly figure out these social media tools. It’s not rocket science.
The better question is, should they spend the time doing so?