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As the remnants of Hurricane Isaac are sweeping through my little town today (just a big thunderstorm, fortunately!), my mind is on blogging. So let’s jump into the second half of LexBlog’s Blogging Best Practices for Lawyers webinar! (Check out the first half here)

Effective Editorial Content

The next topic that Colin and Helen covered was effective editorial content. Colin said that he looks over every post that comes through the LexBlog network, and as he does, he’s looking for people who write like people. So often, bloggers just take their firm’s legal alerts and put them on their blog – but it would be more effective to add some personality instead, because it makes the posts more readable. Continue Reading Blogging Best Practices for Lawyers – A LexBlog Webinar Recap Part II

I’m full of the recaps lately, and I promise I’ve got some more original commentary coming up for you all as we get into fall. I’ve mentioned before that I love September, and the feeling of a fresh start that it gives me. For that reason, now is as good a time as ever to take a look at what you’re doing in your blogging – to see what’s been successful for you and what you can tweak. 

With that in mind, I bring you some excellent tips from LexBlog’s own Colin O’Keefe and Helen Pitlick – and I don’t say that just because they so kindly mentioned this blog. It was a great refresher for me, and whether you’re just thinking about getting into blogging, or you’ve been at it for a while, you’ll find something of value in their comments. Since there are a lot of great tips here, and I want  you to think about them a bit, I’m splitting this into two posts – the next one will follow after the holiday weekend here in the States.Continue Reading Blogging Best Practices for Lawyers – A LexBlog Webinar Recap Part I

After sharing all of their valuable content with us, Kevin and Lee were happy to answer some questions from the audience. 

What’s the correlation of a strong brand with online lead generation? 

Lee clarified the essence of the question as being "how is your brand going to impact your lead generation and online presence?" Kevin said that he wanted to say that larger brands would have more impact, but he wasn’t sure that this was true. He used Coca Cola as an example, saying that if they didn’t form the right strategy online with the people who want to drink Coca Cola, they’re not going to go anywhere. 

In a lot of ways, the internet is the great equalizer (I say this to my attorneys all the time). If you take the time to craft a good strategy, understand what makes you unique, and demonstrate what your value is, you’re going to be effective and your brand will become stronger. You may even develop a stronger brand as an upstart than an old traditional company. Continue Reading Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part III

On Tuesday, we jumped into the first half of Kevin McKeown and Lee Frederiksen’s webinar on Blogging for Clients. Today, we’re looking at the second half! 

Developing your Strategy and Tools

Lee said that when you look at online marketing at a macro level, there’s not one technique that says "this is the one to use." There are a whole bunch of techniques. So how do these fit together – how do you make sense out of this about what you need to do, and when you need to do it? 

He showed us a slide with the content marketing model, which shows how the various techniques fit together. It was a series of steps, with escalating levels of interaction and trust with the client – it goes from the point where they’ve never heard of you all the way to they’re a client. Lee said that marketers may look at this as their marketing funnel, and business developers as their pipeline. Continue Reading Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part II

Recently, I had the chance to sit in on a webinar with Kevin McKeown of LexBlog and Lee Frederiksen of Hinge Marketing, as they discussed the topic of blogging for clients, focusing on how online relationships can lead to real-world clients. 

Since this is a meaty topic, I’ll be breaking this up into multiple posts.

The speakers started by letting us know what the planned to cover in the webinar: 

  • The economic case for online marketing
  • How trust is developed online
  • Developing your strategy and tools
  • Implementing your plan

Continue Reading Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part I

In our final post of the series, we’ll cover the implications of the SCOTUS decision on health care industry sectors, including providers and service providers. 

Providers – Hospitals

Lynn suggested that the panelists start with the hospital industry first. Mark said that he thinks this is a segmented analysis also. For those systems that have already resolved to take steps to deal with value-based purchasing and accountable care environments with their governmental and commercial customers, the SCOTUS decision is likely to be seen as affirming the activities of their boards to date and their initial efforts. For individual hospitals that have not yet designed a strategic plan with value-based purchasing and other accountable-based assumptions baked into that plan, the decision is likely to propel them to get to work in designing such a plan. Continue Reading SCOTUS Decision on the PPACA – Implications for Healthcare Industry Sectors Part II

Yesterday, we talked about the impact of the election on the PPACA, as well as the implications of the PPACA for employers. Today, we’ll delve into the implications for healthcare industry sectors with our final post in the series. 

Lynn kicked it off by saying that before we go into each sector individually, she wanted to make an introductory comment. There are people who have asked why did the stock market reach bullish about healthcare stocks following the decision, but then not bullish about it, and whether anything can be read into this. Lynn said that whenever she reads these kinds of articles, she has to laugh, because each company is in their own relationship with entitlement programs and private health insurance, and they have different starting points and are in different states. 

She said there is the number one issue – what she calls the "elephant in the room" – which is whether the penalty is strong enough to get people to buy health insurance, in which case, you’ll have a different set of winners and losers, versus whether the penalty does not. Will employers drop people into the exchange, or will they stay self-funded and keep the insurance that they have? Continue Reading SCOTUS Decision on the PPACA – Implications for Healthcare Industry Sectors Part I

I consider myself to be a fairly savvy social media user, though as I often like to tell people, "we’re all still learning." And with a medium that changes SO quickly, there’s certainly always something new to learn. That was reinforced for me yesterday when I sat in on Samantha Collier’s webinar for the Legal Marketing Association’s Social Media Special Interest Group on Facebook for Law Firms. Sam offers a post inspired by her webinar here. 

Sam’s webinar covered personal Facebook profiles for lawyers, Facebook pages for law firms, some case studies, and resources. As you may or may not know, Facebook is the most prominent social network out there, with 845 million monthly active users. Continue Reading Facebook for Law Firms – A Recap of Sam Collier’s LMA Webinar

Who doesn’t love a good five-part series on Twitter? Don’t answer that. 

Today, we have the last installment from my presentation, which covers some frequently asked questions that I’ve gotten with regard to Twitter, as well as the questions that came in as I was preparing the presentation. 

What’s in a username? Should I use my name, or some fun little moniker? 

Some people will argue that it’s a good idea to have a keyword or subject as your Twitter name, but I (and many others) disagree. I think it should always be your real name. As we’ve talked about before, people want to connect and work with people they know, like and trust, and how can they really know you if you’re not transparent with your name? It’s also much easier for people to find you when your username is your real name. 

There can be some difficulties here, because Twitter only allows you fifteen characters. My full name has more than that, so I just chopped off the "s" at the end. You can work around this however you’d like. Continue Reading Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part V

We’ve now talked about a couple of uses of Twitter for law firms, but there was a third one that I snuck in there during my presentation, and that’s finding intelligence. 

Social media in general is an excellent way to research clients and potential clients, as well as competitors. The information is current and constantly updated, and it’s coming to you, rather than you having to go and find it. 

How would you do this on Twitter? Continue Reading Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part IV