iSGu85T8TXS9zXJ20iBU__MG_9585With Instagram offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally.

Instagram is my favorite social media platform, and if you’re not yet familiar with it, or using it, Wikipedia tells us that it is:

mobiledesktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately…Instagram lets registered users upload photos or videos to the service. Users can apply various digital filters to their images, and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. Originally, a distinctive feature of Instagram was its confining of photos to a square; this was changed in August 2015, when an update started allowing users to upload media at full size. In June 2012, an “Explore” tab was introduced, showing users a variety of media, including popular photos and photos taken at nearby locations, trending tags and places, channels for recommended videos, and curated content. Support for videos was originally launched in June 2013, and had a 15-second maximum duration and limited quality, with Instagram later adding support for widescreen and longer videos. Private messaging, called Instagram Direct, was launched with basic photo-sharing functionality in December 2013, and has gradually received major updates incorporating more features, most notably text support and “disappearing” photos. In August 2016, Instagram introduced a “Stories” feature, letting users add photos to a story, with the content disappearing after 24 hours. Instagram added live-video functionality to Stories in November 2016, augmented reality stickers in April 2017, and face filters in May 2017.”

Many of you may be thinking “so what? It sounds like something for kids to use, and not that big of a deal.” So let’s look at the usage statistics:

After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and ultimately 700 million as of April 2017. Its users have uploaded over 40 billion photos to the service as of October 2015. As of April 2017, Instagram Direct has 375 million active users, while, as of June 2017, the Instagram Stories functionality has over 250 million active users. Instagram was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. The popularity of Instagram has sparked an engaging community, including dedicated ‘trends’, in which users post specific types of photos on specific days of the week with a hashtag representing a common theme. Instagram has received positive reviews for its iOS app, and it has been named ‘one of the most influential social networks in the world’.”


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A photo by Ben White. unsplash.com/photos/4K2lIP0zc_kLet’s try this one more time – I originally wrote this post last month – and let me tell you, it was great. Then, the internet gobbled it up, and as I hit “publish,” almost the entire post disappeared into the ether, never to be seen again. Since I was already limited on time that week while we were in the throes of last minute conference prep, you can imagine the angst that caused me – and that also meant that I haven’t been able to bring myself to attempt to resurrect the post until now. But let’s see if we can do some justice to the original and get you excited about using IG stories.

In August, Instagram rolled out their new “stories” feature, affectionately referred to as “Snapchat for grown-ups.” We’ve already talked about why you may want to care about this, and how you can use them, so today, I want to look at a couple of accounts who are using IG stories really well now that we’ve had a couple of months to figure them out and talk about what advice you can appropriate from their examples.
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photo-1467501556106-31d7a35cc25dNo one is more surprised than I am that one of my most popular posts here on Zen is “Instagram: How Lawyers Can Use it & Get Noticed.” I’ve said it before, and I’ll say it again – I really doubt that using Instagram is going to bring you business as a lawyer. BUT, I do think it’s an important tool for you to know how to use for two reasons:

  1. It’s another tool to have in your arsenal, and one you should know how to use, especially with its staggering usage statistics (plus, it’s fun to use and engage with).
  2. It’s fairly likely that your clients are using it either as individuals or as companies, so even if you, yourself, don’t use it, you should understand how it works and the potential pitfalls, to be a good advocate for your clients (that’s true for all social media by the way).

Since Instagram is such a hugely popular topic with my audience, I wanted to take a break today from our law firm of the future series to look at a few more tips about how you can stand out from the competition on Instagram. Brands are using it, which means that it’s not just for individuals, and you can get some great advice for dos and don’ts from taking a look at their behavior on this platform.

Kara Burney shares a great piece from the Content Marketing Institute, taking a look at what some of the biggest brands are doing with Instagram, and what that might mean for you. You may be interested to know that in three short years, we’ve seen an increased from 24.6% of Fortune 500 companies using Instagram to 50% using it in 2016. Burney followed their activity for a year to get us some great insight. 
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photo-1469013078550-305e63b7c8f7Back in February, we talked about how lawyers can use Instagram to get noticed. Instagram still continues to dominate when it comes to social media, and whether you’re using it yourself, or you just want to have a better understanding of how it works because your clients are using it, it’s a great tool. That being said, I still stand by what I said at the end of my last post:

In summary, while I doubt that Instagram is going to bring lawyers new business, it’s another tool to have in your arsenal, and one you should know how to use, especially with the staggering usage statistics that we see, and the new account-switching feature that will make it immensely easier for brands to use.”

Instagram continues to roll out new features to stay competitive with other social media tools, and one of those features is what we’re focused on today!
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photo-1427434948077-29d1f1a67f32Instagram.

You’ve probably heard of it, and you’re wondering, what does that have to do with lawyers and law firms? There’s no WAY that can be used for professional services marketing, right?

Think again!

If you’re not familiar with Instagram, it’s a photo-sharing social network that is available only on your mobile device (you can access it on your desktop, but you can’t actually post to it from your desktop). I’m a photographer as well as a legal industry professional (surprise!), so I have a soft spot for Instagram.

But that’s not the only reason it’s important. The statistics tell us that this social network is NOT to be ignored.

  • 300 million monthly active users
  • 70%  people outside of the US
  • 30 billion photos shared (yes, that’s BILLION)
  • 2.5 billion daily likes (again, BILLION)
  • 70 million photos, on average, posted daily


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