Joanne Thorud

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You may be confident that you have this “business development” thing down pat – but are you sure? In today’s guest post, we are welcoming back ILN marketing professional, Joanne Thorud, Director of Marketing with Davis Malm & D’Agostine in Boston, who is sharing some excellent and easily implemented tips for getting your business development plans right.

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Whether you are a seasoned attorney with a sizeable book of business or a younger associate just beginning to hone your technical legal skills – or somewhere in the middle – you need a strategy to develop your networks and clients.

There was a time when doing good work was enough to maintain clients and gain new work.  Today’s legal landscape, however, is more competitive than ever, fueled by firms and attorneys stepping up efforts to: engage clients and prospective clients; respond to client demands and offer value-add products; and incorporate business intelligence technologies to help analyze client behavior and size up the competition.
Continue Reading Business Development Plans Are Not “One Size Fits All,” But There Is A Size For Everyone

You are in for a treat today, while I’m away at the ILN’s Regional Meeting of the Americas – we have a very special guest post! We’re welcoming Joanne Thorud, the Director of Marketing for the ILN’s Boston member, Davis, Malm & D’Agostine. She’s talking about one of my favorite subjects – client service – and shares with us an excellent post on why communication is so important in keeping clients happy. 

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Last week, I attended the Legal Marketing Association New England’s annual regional conference in Boston. The theme of this year’s conference was Simplify to Maximize. There were a dozen programs and over 30 speakers who presented topics focused on cutting through clutter and static and delivering clear and concise messages. One message that resounded in almost every program I attended was communication is key to maximizing client relationships. It is not a new or revolutionary concept, but it is extremely relevant, especially in today’s legal climate.Continue Reading Silence Isn’t Golden When it Comes to Managing Client Relationships