Every time I want to learn something about content marketing, I look to Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, and author for the Content Marketing Institute. In one of his latest posts, Patel addresses “How to Fix the 4 Biggest Problems with Content Writers.” Since it’s a Two for Tuesdays post, it actually works out well that I only want to focus on two of his four identified problems, and translate them over for the legal industry.
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10 Ways to be a Legal Marketing Rock Star
The best session that I attended at the Legal Marketing Association‘s Annual Conference by far was “ROI: Measuring So You Can Better Manage,” with Equinox Strategy Partners‘ Jonathan Fitzgarrald (Full disclosure: Jonathan is a friend of mine, but whether I’d known him or not, this session was chock full of value).
Per the conference guide:
As stewards of marketing and business development resources, legal marketers can build trust and rapport within their firms and obtain buy-in for key initiatives by managing expectations and measuring results.
Join Jonathan Fitzgarrald of Equinox Strategy Partners as he provides real-life examples and best practices surrounding:
- Key metrics for justifying your existence at your firm
- Formats and frequency for reporting results
- Determining which attorneys should see what metrics
- How to better leverage peer (e.g., finance) relationships
- Available technologies for tracking and reporting metrics”
Jonathan used the session to give us ten actionable steps that we can use within our own firms and organizations to better manage the relationships with our lawyers.
Continue Reading 10 Ways to be a Legal Marketing Rock Star