You may not be surprised to learn that during the 2011 Legal Marketing Association Annual Conference, I attended the session on Effectively Leveraging Social Media as a Business Development & Marketing Tool. And it was definitely a valuable session.
The panel was moderated by Josh Fruchter, Principal at eLawMarketing, and featured Melanie Green, Director of Business Development & Marketing at Baker Daniels, Andrea Stimmel, Business Development Director, Curtis, Mallet-Prevost, Colt & Mosle, and Russell Thomas, Director of Media & Public Relations at Womble Carlyle Sandridge & Rice.
The panel began by asking who in the room worked at a firm that was tweeting, had a Facebook page, a LinkedIn profile, or blogs – the majority of the room was in this category. Law firms lean more towards LinkedIn than Facebook based on the show of hands in the room, though a few of those on Twitter said they felt Facebook had value as well.
The panel had crowdsourced questions from the attendees in advance of the session through the LMA Conference’s LinkedIn group, and the panel was built around this.