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This week, we’re excited to bring you a guest blogger to Zen! Ilona Tkachenko is with PETERKA & PARTNERS, the ILN’s member firm in Ukraine. She is the Marketing Manager for Ukraine for the firm and brings us an excellent post on innovation for legal excellence, which is certainly something that she and her colleagues know something about – and she does my favorite thing, which is to offer practical advice for how to achieve what she’s talking about.

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In the ever-evolving landscape of the legal industry, where tradition and convention have long been seen as the foundations of practice, the integration of innovation has emerged as a game-changing force. The strategic implementation and development of innovation within a law firm are not just trends; they signify a paradigm shift that holds the potential to redefine legal excellence in the 21st century. But what exactly does innovation in the legal industry entail? Continue Reading Innovating Legal Excellence: A Paradigm Shift in the Modern Law Firm

Peter Fousert is an insolvency partner with PlasBossinade in the Netherlands, one of the ILN’s Dutch firms. In this episode, he discusses with Lindsay the challenges of the war on talent, the delayed insolvencies that pandemic measures have incurred, and his interest in how environmental issues and regulations will impact the legal industry and its clients.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast |  Peter Fousert, PlasBossinade

Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities?

Well, those days are long gone.

But bear with me, we’re not diving into a jargon-filled abyss. Continue Reading Building Connections: Two Tactics for Modernizing Relationship Marketing for Today’s Lawyers

While I’m out of the office for our 2023 European Regional Conference in Prague, I am bringing you a guest post from a familiar writer – you may remember hearing from Alina Crisu of LLPO Law Firm in Nicosia, Cyprus previously when she wrote about Optimisation – the key to success in a crowded market or Trending topics…a fool’s errand? or when we had her on as a guest on our podcast. This week, she’s discussing myths about legal marketing. Continue Reading Legal Myths about Marketing

Galyna Melnyk is the deputy director for the Ukrainian office of PETERKA & PARTNERS, which is also the ILN’s representative for Ukraine. In this episode, she and Lindsay discuss her optimism in the current marketplace, how continuing to work brings her peace, and the two things she’s curious about in the market.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Galyna Melnyk, PETERKA & PARTNERS Ukraine

Armin Lange is a founding partner of Grundwerk Legal, a labor & employment boutique in Frankfurt, Germany and one of the ILN’s four German firms. In this episode, Lindsay and Armin delve into the current uncertainties in the general business market and their impact, what people often misunderstand about labor law, and the challenges facing today’s law firms.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Armin Lange, Grundwerk Legal

This week, we’re bringing you a guest post from one of the ILN’s marketing professionals! Tiffany Mechkaroff, the Business Development and Marketing Manager at Kalus Kenny Intelex, Melbourne, Australia is bringing us a fun post on the evolution of law firm marketing. Take a look at how far we’ve come – and how quickly! Continue Reading From Yellow Pages to AI – the evolution of law firm marketing

Cosmina Romelia Aron and Ioana Sebestin-Nazâru are partners with PETERKA & PARTNERS in Romania, where they represent the ILN. In this episode, Lindsay discusses with Cosmina and Ioana the adaptability that having a diverse offering gives them, and how things have changed for them as lawyers and as friends, as well as what they have learned.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Cosmina Romelia Aron and Ioana Sebestin-Nazâru, PETERKA & PARTNERS, Romania

Lorna Patajo-Kapunan is the founder of Kapunan & Castillo, a full-service law firm with extensive experience in varied areas of law, and a member of the International Lawyers Network. In this episode, Lorna returns as a guest to discuss the impact of the pandemic on women in general and the Philippines in particular, how technology is shaping the next generation of lawyers, and her philosophy of “20 Hugs a Day.”

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Lorna Patajo-Kapunan, Kapunan & Castillo

All right kids – I had an interesting chat this morning with one of my lawyers about the thing he’s most curious about in his practice. More and more, the answer to that question when I ask it has become “artificial intelligence” and “ChatGPT.” I have some additional thoughts on the subject (including the idea that his wife, as a teacher, said that homework is becoming irrelevant because she’s tired of reading the same ChatGPT-submitted answers over and over), but I wanted to try a little exercise for today’s post.Continue Reading Embracing Change: 5 Ways to Navigate the Legal Landscape in the Digital Era