I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore secretly nonsense, or at the very least, not something you’re supposed to be involved in – raise your hand).

Am I right?
Continue Reading Wait…Content Marketing Can Get Me…Clients??

The obvious answer to the title question is of course, yes.

Last night, I had the opportunity to join William McLaughlin, the Business Development Manager for Southeast Asia at ZICO Law on a webinar for NEXL, a business development platform. We had a robust discussion around this topic which I’ll share when the recording is available (updating to share the recording here, but in the meantime, let’s delve into some of the questions that I’d considered in advance and where lawyers and law firms are today when it comes to business development.
Continue Reading Can Using Business Development Effectively Give you a Competitive Edge?

A few years ago, I was asked the question, “What is relationship marketing, and where do you start when you want to build your business?”

Since we’re in a relationship business [spoiler alert], I’d hope that most lawyers reading this would be comfortable with the idea of engaging in relationship marketing, and how to translate that into business for your practice. But in case you’re not (or in case you want to put a more formal name to something you’re already doing in your practice), let’s talk about what it is, and how to use it.
Continue Reading Why Should Lawyers Care About Relationship Marketing?

If you’ve been following along here at Zen for any length of time (or even just the last few weeks), then you’ll know that I love September and the promise of a fresh start that it brings (also because the fall is my favorite season).

A LOT of us have been feeling bogged down lately – by the pandemic, endless Zoom calls, heat and humidity, worldwide unrest, the list goes on. There is a lot that we CAN’T control. But there are some things we can control – for one, our attitudes and our ability to reach out and help someone else.
Continue Reading Fresh New Ideas for September That We Love (And You Will Too!)

In just over a week, it will be September 1st. As I mentioned last week, I like to think of September as a brand new start, much like the school year used to be. It’s a chance to begin again and look at your goals and plans with a fresh set of eyes.

While business development is an ongoing effort and doesn’t wrap up simply because the calendar year comes to a close, I’ve found that when I have ongoing projects, giving myself firm deadlines to complete them motivates me far more than having some abstract end date.
Continue Reading 4 Weeks to Plan Your 4th Quarter Business Development Victory

Join us for our latest episode of the Law Firm ILN-telligence podcast!

Kriton Metaxopoulos is the managing partner of A. & K. Metaxopoulos and Partners Law Firm, a boutique law firm in Athens, Greece, and a member of the International Lawyers Network. In this episode, Lindsay and Kriton look at the fast-paced changes in

The other day, I saw that someone said that August feels like the Sunday of the year. This feels really true. And bearing that in mind, it can be a good time to use this “Sunday” to prepare for the remaining months of the year – if you’re a preparer-type. With just about two weeks left in the month and a lot of clients and colleagues out on vacation, you may want to take a look around your physical or home office and identify what is working well or where the challenges are, in three different areas, to set yourself up for a successful September.
Continue Reading 3 Key Things to Tackle This August for September Success

Join us for our latest episode of the Law Firm ILN-telligence podcast!

Gil Rosen is a partner with Joseph Shem Tov & Co., a business law firm located in Ramat Gan next to the Tel Aviv stock and diamond exchanges and a member of the International Lawyers Network. In this episode, Lindsay and Gil

Here we are, seventeen months (for most of us) into the pandemic and one of the best metaphors I read for this a few months ago was that we may all be in the same sea, but we’re all in different boats. Some people are living in countries where lockdowns are strict and occur for very few cases, but when they lift there are no masks and no restrictions. Some people have never really seen a lockdown lift at all, and life is very much limited to their homes and the people in it. Some people are back to wearing masks, while others never stopped wearing them.
Continue Reading Time for a Mental Health Check-in

Are we STILL talking about change??

Yes, we are. And for two reasons – first, we’re really still in a global pandemic (the CDC is just about to recommend that vaccinated Americans wear masks indoors again if some of us have even stopped) and second, we all know the joke that the only constants are death and taxes, but truthfully, the only constants are death, taxes, and change.

So, here we are.

We’ve tackled a lot about how to address change within your firms, but the one thing we haven’t looked at closely is what to do once you’re deep into it – which may be where firms are if they’re committed to sticking with moving to remote work.

How do we create lasting change in our firms?
Continue Reading How to Create Lasting Change in Your Law Firm