This Friday, I have the pleasure of joining some fantastic legal industry colleagues on a panel at the Legal Marketing Association’s Northeast Regional Conference. We’ll be addressing the topic: “The Best Influencer is a Good Story” and you’d better believe it’s one of my favorites. I’m tickled to be speaking with one of my favorite people, Adrian Lurssen, Co-founder, VP Strategic Development, JD Supra, and joined by the brilliant Paula Zirinsky, Co-Founder & Chief Strategist, Structura Strategy Group LLP who is moderating the panel and Steve Cohen, Partner at Pollock Cohen LLP, who is delightful and will tell us all about how he ended up going to law school at 58.
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Law Firm ILN-telligence Podcast | Brendah Mpanga, BNM Advocates
Brendah Mpanga is the founding partner of BNM Advocates in Kampala, Uganda, which is also one of the ILN member firms. In this episode, Brendah and Lindsay discuss the deep gender inequalities that African women are facing, as laid bare by the pandemic, the steps that the government and powerful women leaders have taken to rectify those inequalities, and how Brendah, as a leader herself, of a primarily female firm, has navigated some challenging times. This is a not-to-be-missed episode!
You can listen to the podcast here, or we’ve provided a transcript of the highlights below.
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Build New Habits to Get New Results
Have you ever heard the saying “Insanity is doing the same thing over and over and expecting different results?”
Well, the counter-argument could be made that to get new results, you need to build new habits. It has been said that you need 21 days of doing something to make it a habit – so if you start now, by the end of October, you’ll have some new habits built into your routine!
What do I mean by that?
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Law Firm ILN-telligence Podcast | Martino Canal, Ferrari Pedeferri Boni Studio Legale Associato
Martino Canal is a labor partner at Ferrari Pedeferri Boni Studio Legale Associato in Milan, Italy, which is also a member of the International Lawyers Network. In this episode, Lindsay and Martino cover the importance of adaptability and communication, the balance between innovation and privacy, and the value of humanity mixed with professionalism. And don’t miss finding out Martino’s secret identity!
You can listen to the podcast here, or we’ve provided a transcript of the highlights below.
Four Key Questions to Ask About Your Competitors
We all know the adorable adage about lawyers that they don’t want to be first, but they want to be first to be second.
Having worked in legal for almost 18 years, I’ve seen this proven to be true over and over again. And as a result, it means that we can learn a lot from what our competitors are doing. It doesn’t mean that we copy them, by any means, but it does mean that when we ask ourselves some challenging questions in the context of our own firm or business activities, we can improve our own goals and focus.
I’ve found there are four key questions that we can ask about our competitors that help us identify what we could be strengthening in our own firms and businesses, and when we review these regularly, we can stay ahead of the marketplace. As a note, when you’re reviewing your competitors, you want to limit this to 3-5 of them, since these are in-depth tactics.
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Two Ways to Become Unstuck
It’s the dregs of August. It’s hot and humid. You may be in the office or you may not be. But if you are, this may be the time of year when you start to feel…stuck.
August is like the 4 pm of the day, the Sunday of the week, and while there are beautiful descriptions of how to languish in a porch rocker, listening to the crickets and cicadas while sipping a cool drink as you watch the condensation slowly make its way down the glass…I am not an August person.
Also, some of us may be stuck in the frozen tundra of an air-conditioned office and not sitting languorously anywhere and so the need to feel “unstuck” is a very real one – alas, for me, my home office is the hottest room in my house, so that’s not me either. I’m more like an office hobbit, hunched in front of my laptop, dreaming of crisp fall days and pumpkin-spiced lattes (only a week away!).
But, I digress.
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International Lawyers Network Welcomes New Member, Akerman LLP
We are delighted to welcome a new member firm, Akerman, in Texas (Austin, Dallas, Houston, and San Antonio). The firm will also represent the ILN in New Orleans, Louisiana, Atlanta, Georgia, and Denver, Colorado.
Akerman is a full-service firm known for delivering results across the full scope of their practice areas, including Litigation and Arbitration, Bankruptcy and Reorganization, Consumer Financial Services, Construction, Data and Technology (CFS+); Corporate; Government Affairs and Public Policy; Healthcare; Intellectual Property; Labor and Employment; Real Estate; and Tax.
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Law Firm ILN-telligence Podcast | Tiago Dias José | MGRA
Tiago Dias José is a partner at MGRA & Associados in Lisbon, Portugal, where he focuses on public law. In this episode, Lindsay and Tiago delve into the ways in which the pandemic and the war in Ukraine continue to impact the legal profession and how lawyers can equally impact these global crises, and managing a law firm in modern times.
You can listen to the podcast here, or we’ve provided a transcript of the highlights below.
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Lawyers: Develop Business with Storytelling
Now. Before you freak out and imagine that I’m suggesting that you become either a bard or a liar, just bear with me for a little bit to understand what I mean by “storytelling.” (Hopefully, you’ve also read last week’s post as well.)
Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events, or in art classes. It happens online, through our group chats, text messages with friends, Facebook shares, LinkedIn comments, etc. We interact so much and so frequently, that we’ve reached a real saturation point with these interactions, and even with our professional messages, we can see a lack of care that a lot of us are giving to the details over the tools and the shiny new thing. Instead, we’re just blindly producing more and more and more and more, adding more noise (as Adrian Lurssen would say).
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International Lawyers Network Welcomes New Member in Kenya
We are pleased to announce the addition of C. Mputhia Advocates, Kenya.
C. Mputhia Advocates is an award-winning, Nairobi-based law firm, whose main vision is to be a change agent in the legal and business environment. C.Mputhia advocates recently launched its strategic plan with a theme of pioneering, globalization, and innovation. C.Mputhia advocates offers advice to international businesses seeking to establish a presence in Africa. The firm has provided policy and legislative advisory services for various international bodies including the World Intellectual Property Organization ( WIPO) in drafting the Copyright and Collective Management Organization Regulations for the Kingdom Of Eswatini.
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