At the LMA Conference in Orlando, there were over 1,100 attendees. We were inundated with tips, new ideas, new products, networking opportunities, and more. It’s often hard to distill the entire conference into a few takeaways to bring back to the office and act on.
To get at some of the valuable nuggets from the
As I attended my sixth LMA Conference last week, it occurred to me that I couldn’t believe how fast my time in the legal profession has gone! But it also occurred to me that there may be many people out there attending their first conference, or just starting out in the legal or professional services fields, who never got any lessons in college about how to act in a business environment.
This week, I heard someone say during a session that if you’re going to be "Debbie Gossip" as a marketing professional, it will be difficult to gain the trust of your lawyers and as such, difficult to get the respect needed to get a seat at the table. I think the younger generation in the workforce (and at 31, I include myself in that) has a lot of enthusiasm, talent and incredible ideas. But sometimes we lack the professional polish that can get those ideas implemented. So I wanted to offer up some advice on what I’ve learned in my six and a half years in legal marketing – some of these things might seem silly or overly conservative, but they will help you stand out for your work instead of for a less professional reason:
Continue Reading Some Advice to New Marketers on Attending Conferences
It’s that time again – time for the 2011 Legal Marketing Association’s Annual Conference. This year, it will be in Orlando, Florida and after the winter we’ve had, I couldn’t be happier about it!
But it’s not all sun and fun – there’s a lot of work, and valuable networking too.
I’m posting