It’s that time again – time for the 2011 Legal Marketing Association’s Annual Conference. This year, it will be in Orlando, Florida and after the winter we’ve had, I couldn’t be happier about it! 

But it’s not all sun and fun – there’s a lot of work, and valuable networking too.  

I’m posting a list of the sessions I’ll be attending – I’ll be tweeting from each and blogging a re-cap of each session as well.  To follow along with the Twitter stream, you can check out the #LMA11 hashtag – that aggregates all of the tweets that contain that hashtag – you can follow me on Twitter, or you can follow Laura Gutierrez or Heather Morse’s Twitter lists.

And if you’re attending the conference, and you’re not on my list, please let me know! 

On to the sessions (all times are local to Orlando. Florida)…

Tuesday, April 5, 2011
9:00 – 10:30: Keynote Event: Disney’s Approach to Business Excellence

11:00 – 12:15: Improving Visibility: Effectively Leveraging Social Media as a Business Development & Marketing Tool – Concrete Examples of What’s Acceptable, and What’s Working

2:15 – 3:30: Managing Client Retention and Value: Using Client Feedback to Create Truly Meaningful Client Experiences and Deliver Greater Value

4:15 – 5:30: Honing Your Leadership Skills: The Path to World Class – Exploring the Attributes that Distinguish Top-tier Legal Marketing and Business Development Teams

Wednesday, April 6, 2011
9:00 – 10:00: General Session – Achieving Greater Collaboration  – What you need to know to get to a win-win relationship with your clients (General Counsel Session)

10:45 – 12:00: Honing Your Leadership Skills: Elevating the Marketing and Business Development Function: Law Firm Leadership Panel

1:45 – 3:00: Improving Visibility: Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized Firms

Looks like there will be a lot of value at this conference, so keep your eyes out for our tweets and blog posts!