We’re ending the week on a high note, with a guest post from Lance Godard, of The Godard Group. For over 30 years, Lance has worked with lawyers and law firms to help them craft their messages, so if you’re looking for someone to help you with your content, look no further than The Godard Group. Today, he gives us some solid tips for conducting a quarterly tune-up of our marketing/BD plans.
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Just as you regularly perform maintenance on your car, you need to regularly tune-up your marketing and business development efforts, objectives and plans in response to changes in your practice, your client base, your experience, and your network. In fact, it’s a good idea to do that quarterly, because three months is enough time to determine how well your plan is working or, more to the point, how well you are working your plan. Here are three things you can do:
Continue Reading Say Goodbye To Q1 With A Tune-up Of Your Marketing & BD Plan
Everyone and their brother will be writing posts this week about making plans and resolutions for 2015. Since I’m focused on finalizing my own marketing plan and jumping into the new year, it’s on my mind too, so I’m adding to the chatter.