While I’m out of the office this week for our Annual Conference, I’m bringing you a guest post from Vince Robisch, of Minimalex – Vince coaches attorneys on improving their business development process to bring in more corporate clients. He practiced at an AmLaw 200 firm for eight years, and has sold millions of dollars of products and services to corporate legal departments and law firms, an experience that helps him to understand his clients and their clients. He currently coaches attorneys from specialized boutiques to some of the largest firms in the United States. You can learn more at his website. Vince is using the dreaded “s” word today – sales – to talk about an important topic, that of business development. It turns out that data helps your business. Who knew?
Let’s be clear that lawyers don’t need to turn into professional salespeople to be good at business development. In fact, sales and business development often get used interchangeably when in reality, sales is focused on revenue generation, while business development tries to identify a product/market fit.
For our purposes, business development is the action of growing existing clients and bringing in new clients. Lawyers are in a much better position than the average salesperson to control the entire process and can leave behind all of the advice of slick, high-volume sales pros. That’s not your business and it won’t help.
Continue Reading USING SALES DATA TO IMPROVE YOUR BUSINESS DEVELOPMENT