In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your articles and posts, it’s not only essential but also a savvy business development practice. Here’s why:Continue Reading Sharing the Spotlight: Amplify Your Business Growth Through Strategic Content Collaboration

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little bit scary, but I promise, once we get rid of the jargon, you’re going to realize how accessible to you it all is! Continue Reading Turning Content into Connections: The Power of Relationship Marketing

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?

Yet, who better than your marketing team realizes that “marketing” often carries negative connotations?Continue Reading Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

Alishan Naqvee is the founding partner of LexCounsel, one of the ILN’s member firms in India. In this episode, Alishan and Lindsay delve into several serious and interesting topics, from the very different and yet linked internal and external challenges of managing a law firm to the changing landscape of the legal industry for corporate lawyers or “boardroom lawyers” to the potential impact of AI on the industry.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Alishan Naqvee, LexCounsel

This week, I was joined by Geraldine Spiteri, a partner from ⁠Acumum Legal & Advisory⁠, who specializes in maritime and aviation law, as well as John Navarro, the firm’s associate, who is a corporate lawyer. They discuss trends of compliance and sustainability, why both maritime and aviation are such hot fields at the moment, and some other emerging practices in Malta.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Geraldine Spiteri and John Navarro, Acumum Legal & Advisory

Tiago Dias José is a partner at ⁠MGRA & Associados⁠ in Lisbon, Portugal, focusing on public law. In this episode, he and Lindsay discuss the legal trends in Portugal, particularly in real estate and sustainability, and why Portugal is such a favorable place to do business.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Tiago Dias José, MGRALaw Firm

Uday Ahlawat is a co-managing partner of Ahlawat & Associates in New Delhi, India, and a member of the International Lawyers Network. In this episode, Lindsay and Uday discuss the changing marketplace that law firms are facing post-COVID, what makes India so attractive for businesses, and how law firms as businesses are driving efficiency.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Uday Ahlawat, Ahlawat & Associates

Ziad Salloum is a partner with Salloum & Partners, an Emirati law firm and a member of the International Lawyers Network. In this episode, Lindsay and Ziad chat about the current and very diverse state of the market in the Emirates, what it’s like to run a law firm when you hold yourself to an extremely high standard, and the best way that Ziad has discovered to quiet his mind.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Ziad Salloum, Salloum & Partners

Daniel García Piñeros is the managing partner of Gamboa, García & Cardona Abogados, the ILN’s member firm for Colombia. In this episode, he and Lindsay chat about the evolving world of compliance, both for law firms and companies, in Colombia, the challenges of the availability of technology when butting up against a truly technical legal system, and why being a service-driven business remains ultimately about people.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Daniel García Piñeros, Gamboa, García & Cardona Abogados

While I’m out of the office for our 2023 European Regional Conference in Prague, I am bringing you a guest post from a familiar writer – you may remember hearing from Alina Crisu of LLPO Law Firm in Nicosia, Cyprus previously when she wrote about Optimisation – the key to success in a crowded market or Trending topics…a fool’s errand? or when we had her on as a guest on our podcast. This week, she’s discussing myths about legal marketing. Continue Reading Legal Myths about Marketing