LGHS
Working on a project in our high school cafeteria.

After eighteen years, tomorrow marks the first time I’m going back to high school.

Sure, I was in the gym for my sisters’ graduations, but other than that I haven’t actually been back in the building since the day I graduated and headed out into the world, a fresh-faced eighteen-year-old, excited for the next phase in my life. A friend of mine who is now a guidance counselor at the school asked me to sit on a panel of graduates to talk about my life since graduation, and how attending IHA (Immaculate Heart Academy) prepared me for college and the workforce.  We’re speaking to a group of sophomores who are in a special program because of their top scores on the high school entrance exams, and although we’ve each been given five minutes to cram our entire post-graduate lives into a snapshot, all I keep thinking about is “What do I really want to communicate to these girls?”

This is an institution, in an area of the country, where the pressure is on – it’s quite acceptable for the girls to strive for excellence at great sacrifice to their happiness and mental health. Academic rigor is prized – by the school, by the girls, by their families; and add to that the addition of being well-prepped for college by being involved in sports, extracurriculars, and going above and beyond in every way imaginable. I’m not trying to put down the school – IHA was a rigorous foundation for me – the focus on writing and critical thinking meant that by the time I got to college, I had the basic skills so ingrained in me that I was able to focus on what I was really there to do – learn. I was fortunate to have some amazing teachers at IHA from Mr. McLoughlin to Ms. Fritsche to Ms. McDonough to Mrs. Sandt and more, who all cared about challenging me every day to be my best self. They gave me the building blocks upon which the foundation of my education was built, which allowed me the confidence to pursue my interests (rather than strictly the requirements) in college. And as much as I didn’t think of myself as a writer when I started at IHA, the emphasis on writing as a skill has been invaluable to me – first in college, where we also had a strong commitment to writing, and subsequently as a professional, where I write on a daily basis.
Continue Reading Stay Open & Enjoy the Moments: How High School Lessons Apply to Lawyers

EOZpjI3oSqKPNnF2S4Tp_UntitledOne of the things we like to talk about here at Zen is networking, so today, I’m bringing in guest blogger, Thom Singer, to offer you some words of advice while I’m off doing some networking of my own (as well as learning) at this month’s Legal Marketing Association NJ lunch!

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If you make networking a second tier priority, you will have second tier results.

Growing a legal practice can be an all-encompassing experience. Many lawyers put so much attention into their current client matters that they fail to honor the time to make, grow and keep their business relationships. The immediacy of issues surrounding today’s problems leaves little space for things that do not create instant billable “ROI.”
Continue Reading Networking Matters For A Long-Term Legal Career

photo-1439556838232-994e4c0d3b7cAlthough we’re well into 2016 now, it’s not too late to make some resolutions for your content marketing. I came across this Forbes article from the end of last year with 6 Content Marketing New Year’s Resolutions to Make This Year, and there is some great food for thought in there that I’d like us to consider. As it’s a Two for Tuesdays day, we’ll focus on two of them to start with.

Why content marketing resolutions at all?

It’s easy to get too into the weeds with content marketing, and be so focused on the process of producing and distributing content that we forget to take that step back once in a while to make sure that we’re sticking to our strategy, working with a strategy that makes sense for us, our practices, and our firms, and continuing to produce and distribute content that meets with what our audiences really want to consume.
Continue Reading Two Content Marketing Resolutions for 2016

photo-1418225162054-0f773a996f9eAlthough you may be expecting our final Two for Tuesdays post of the year to focus on content marketing, I’m actually going to take a surprising break from that today in favor of sharing with you a couple of networking tips instead (try not to fall over in shock).

This time of year is perfect for networking because we’re all thinking of fresh starts and how we can make new business development connections. And, of course, you’re all joining me for our January LinkedIn Challenge, right?

Since it’s easy to get bogged down in the usual ideas of “okay, so I have to go to more networking events?” and “do I really have to revisit my elevator speech again?” I’m always looking for new and unique ways to breathe some life into my networking efforts without having to get too uncomfortable. I happened to come across this article from HuffPo the other day through Klout – and a quick aside on Klout. Typically, those of us familiar with Klout have long thought of it as a place for egomaniacs, because it’s a service that provides you with a “score” for your social media activity. It’s also generally accepted that this “score” is not altogether accurate – while it does a nice job of feeding your ego, it doesn’t always accurately reflect the quality of what’s being shared, or the level of engagement happening, and a number of us in the social media space were more than alarmed when some companies were hiring based on someone’s Klout score.
Continue Reading Networking Hacks from Undergrads

iStock_000024718576SmallToday, I’m bringing you another post from Group Dewey Consulting while I’m traveling for our Regional Meeting of the Americas. This post looks at why the idea of connecting is better than that of networking:

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I’m not a big fan of ‘networking’ -that rite of passage for every professional with aspirations of career changes, promotions or new clients. It has its place, of course. But it’s not the business development panacea many would make it out to be. In fact, I think networking can do more harm than good in some ways. To make my point, here are 7 ways ‘connecting’ is better than ‘networking’.

Networking is about finding ways to know more people.

Connecting is about finding ways to know people more.

My linkedIn profile says that I am connected to 1,560 people. That’s not right. I am ‘networked’ with 1,560 people. But I am not ‘connected’ to them. I can’t be. How could I really ‘know’ that many people? Studies, history, and common sense indicate that the human mind is capable of knowing well only about 150 people. Playing the volume game may serve your ego but it will do little for your happiness, let alone your success. I am ‘connected’ to about 50 to 75 people who I know really well and through whom almost all of my referrals come. Deep connections build communities of people. ‘Communities’ are powerful things. They are made up of groups of people who care about each others’ success, who trust and respect one another and who exchange favors and assistance. Connecting is about finding the people most qualified for you to help and for them to help you, and building connections with those people. It is about building a self supporting ecosystem in which all boats rise together.
Continue Reading 7 REASONS NETWORKING IS DEAD – OR SHOULD BE

Ahhhhhhh!!My mom hates the word “sucks,” but I’m using it in my title for effect – “what, Lindsay thinks networking sucks?”

Sure, sometimes. And I’m sure everyone else does too. Who doesn’t get fed up with all of the things we’re “supposed” to be doing every once in a while?

We go to events, and we’re supposed to be flashing a bright smile, asking about other people, handing out business cards, never missing a meeting or a meal – it’s exhausting. And you can get burned out.

Fast Company had a post on this by Lisa Evans last January, prime time for networking burnout, she says.

But I’d argue that the fall is just as easy to see burnout as any other time of the year. Everyone is back from their holidays, school is ramping up for the kids, work has gotten busy again for the rest of us with new projects, clients back in the office, and more demands on our time. Yes, we may start out the month of September feeling fresh and with the best intentions to network our hearts out, but who really wants to fit that into their busy schedule as well? 
Continue Reading Networking SUCKS. Now what?

111HWe’ve talked a lot about networking here at Zen, and covered a lot of the traditional ideas:

  • Use social media to prime your contacts before an event.
  • Don’t skip anything.
  • Don’t hang around with only the people you know.
  • Use the event organizers to help introduce you to people.

And more.

But these are fairly straightforward, right?

What if we turned networking on its head and gave you a few totally unconventional ways to network? These aren’t things you’d necessarily have  to advertise to anyone that you were doing, but they would challenge you out of a networking rut if you’re used to attending a certain organization’s events and talking to the same people, or networking in the same way. 
Continue Reading The Unconventional Guide to Networking

One week from today, I leave for our Annual Meeting in Sicily, which has got one major thing on my mind (aside from last minute details) and that is NETWORKING.

This is our largest conference of the year, so it presents a LOT of opportunities for our delegates to take advantage of the networking opportunities that are available to them just by showing up. But as with any marketing or business development activity, you only get out of it what you put into it. 

Yes, it would be nice if you could walk away from an event with little or no effort and have business thrown right into your lap, but it just doesn’t work that way (once in a blue moon, the stars will align and it will happen, but that’s luck, not networking).  

So today, I wanted to focus on some dos and don’ts of conference networking, in the hopes that whether you’re a consummate networking professional or a first timer, you’ll get something out of this list! 

I’m going to put these in bullet formatting for a quick list you can zip through, so let’s go! 

Continue Reading Dos and Don’ts of Conference Networking

One of the things I’m always thinking about is how to network better or differently. A lot of the articles I read offer the same tips, spun in a different way – and that’s important, because I can always get something out of implementing the tried and true.  But when I find something unique, I’m definitely excited to share it!

Last night, I came across this piece from Branding Magazine, with "5 Tips to Network Like the Pros." My last couple of posts have introduced the idea that big data is going to become more and more important for clients choosing lawyers, but that doesn’t mean the impact of relationships goes away. 

Bearing that in mind, let’s make 2015 the year that we supercharge our networking. Branding Magazine offers 5 tips, but for this Two for Tuesdays, let’s take a look at two of them, and how they relate to the legal industry.

Before we start, let’s first consider a couple of important points that the article makes about why networking is so essential – beyond just for building client relationships. In case you’ve ever thought that networking was a waste of time…Continue Reading Two for Tuesdays: Pro-Networking in 2015

Since our Regional Meeting of the Americas kicks off on Thursday, there’s no more appropriate time to check in with some networking tips than today! We’ve covered a lot of "to dos" when it comes to networking, so today, I thought we’d take a look at what we should avoid doing when it comes to networking, and how to fix any networking mistakes we might make. 

In early October, Mashable shared this great list of the 5 Worst Networking Flops, and How to Recover From Them. There are two that are particularly important for lawyers when networking, and those are the two we’ll focus on in today’s Two for Tuesdays. Add your big pet peeves for networking in the comments, and your suggestions for recovering from them! 

Flop One: Too Much "You" in the Conversation

Raise your hand if this has ever happened to you – you’re deep in conversation with someone you’ve just met (or even someone you know well), only to realize that you’ve been talking about yourself the whole time! What to do?Continue Reading Two for Tuesdays: Networking Mistakes