Recently, I had the chance to sit in on a webinar with Kevin McKeown of LexBlog and Lee Frederiksen of Hinge Marketing, as they discussed the topic of blogging for clients, focusing on how online relationships can lead to real-world clients.
Since this is a meaty topic, I’ll be breaking this up into multiple posts.
The speakers started by letting us know what the planned to cover in the webinar:
- The economic case for online marketing
- How trust is developed online
- Developing your strategy and tools
- Implementing your plan