Despite being a long-time blogger and follower of Kevin O’Keefe on social media, I always learn something new when I attend one of his webinars. Today, I was able to participate in "Blogging: Greater Returns with Less Effort," which was excellent and I’d like to share my recap with you. A full recording of the webinar will be available in the coming days on LexBlog’s YouTube channel.
Usual Starting Point
Kevin began at the beginning, so to speak, with the questions that he normally gets at the outset of a firm or attorney beginning their foray into blogging:
- How frequently should lawyers blog?
- Should we have a group blog to take the weight off of one person?
- Should we have an associate write the blog?
- Should we have a ghostwriter?
Continue Reading Blogging: Greater Returns with Less Effort – A LexBlog Webinar
I’m full of the recaps lately, and I promise I’ve got some more original commentary coming up for you all as we get into fall. I’ve mentioned before that I love September, and the feeling of a fresh start that it gives me. For that reason, now is as good a time as ever to take a look at what you’re doing in your blogging – to see what’s been successful for you and what you can tweak.
In
Yesterday
I’m just back from our 2011 23rd Annual Meeting in Lisbon, and I’ll have lots to share with you over the next week or so. But what’s fresh in my mind this morning is our session on LinkedIn from Saturday morning – I’d like to share some best practices for LinkedIn, which can be particularly useful when you’re just returning from any conference: