Despite being a long-time blogger and follower of Kevin O’Keefe on social media, I always learn something new when I attend one of his webinars. Today, I was able to participate in "Blogging: Greater Returns with Less Effort," which was excellent and I’d like to share my recap with you. A full recording of the webinar will be available in the coming days on LexBlog’s YouTube channel.
Usual Starting Point
Kevin began at the beginning, so to speak, with the questions that he normally gets at the outset of a firm or attorney beginning their foray into blogging:
- How frequently should lawyers blog?
- Should we have a group blog to take the weight off of one person?
- Should we have an associate write the blog?
- Should we have a ghostwriter?