These days, everyone is talking about video – whether you’re livestreaming or pre-recording, it’s something the legal industry can no longer ignore. And those law firms doing it well are ahead of the curve, and getting attention! So I didn’t want to miss the LMA’s session on “Video Isn’t Just for Hollywood,” with Lane Powell’s Jennifer Castleberry, ReelLawyers’ Bill White, and Sutherland’s Stephen DiGennaro.
The session description said:
Video isn’t just for Hollywood anymore. Let’s take a look at innovative and successful ways to incorporate video into law firm websites. Serving up what your user wants — and not what you want — is critical. Our panelists will talk strategy including what has worked and what hasn’t. You will walk away wanting to incorporate video into your website or wanting to change how you’re approaching this content medium which will become main stream for law firms in the next three years.”
For this content-loving legal marketer, that description focuses on the same theme that we’re always talking about here at Zen: the audience. So whether your content is the written word or the spoken one, you’ve still got to know who your audience is, and what they want.