So if you’ve been hiding under a rock instead of reading my blog posts, you may not already know that my favorite session from LMA13 was "Delivering Happiness: Fresh Ideas for Service-Driven Brands Deploying Social Media Tactics, Seeking ROI" with Graham Kahr, Social Scientist for Zappos and Jayne Navarre of Law Gravity LLC

Rather than a typical session, Jayne and Graham let us know right away that it would be different when they introduced themselves in the third person. Their session took on the tone of more of a conversation, which also included those of us in the audience. 

They began their conversation by saying that they wouldn’t be talking about social media per se, but really focusing instead on creating experiences for clients (which is something we could all identify with). Graham said that Zappos doesn’t push their own brand stories – they want their customers to tell the brand story for them.Continue Reading “Delivering Happiness” – A Zappos Session Recap

If you love shoes like I do, you’re familiar with Zappos.com, the online shoe and clothing shop. Since it was founded in 1999, it has grown to be the largest online shoe store.  How did they do it? Largely, in thanks to their CEO, Tony Hsieh.  According to their website: 

In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million.

He then joined us [Zappos] as an advisor and investor, and eventually became CEO, where he helped us grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazines annual Best Companies to Work For list. In November 2009, Zappos.com, Inc. was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing.

 Not too shabby, huh?Continue Reading Lawyers: What Can We Learn From Zappos?