Photo of Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

Before I get underway with this week’s Two for Tuesdays, I have to say how saddened I am over the loss of Robin Williams. My thoughts are with his friends and family at this impossibly difficult time.  He brought us such joy, showed us how to be kind and giving, and will be so deeply missed by so many.

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On a much lighter note, last night, I had the good fortune to be able to attend the New York premiere of The Giver, the movie adaptation of the book by the same name from author Lois Lowry.  I’ve never been to a movie premiere before (I was able to get tickets by fundraising for arts charities through the Weinstein Group), so I was keen to see how it all would go.

It was a lovely event, and I was tickled to see the stars up close – Meryl Streep, Jeff Bridges, Katie Holmes, Taylor Swift, Brenton Thwaites, Odeya Rush, and Cameron Monaghan were all there (missing, unfortunately, was my main reason for being there, the handsome and charismatic Alexander Skarsgard, who is currently filming in England. So if you know him, please feel free to give him my number. I am not joking.). Continue Reading Two for Tuesdays: Business Lessons from The Giver Movie Premiere

Well, August is finally here – this gal loves the cooler temps of the fall, pumpkin spiced lattes, sweaters, and falling leaves, so August is not my favorite month.  But it’s a good one to take advantage of.  A LOT of people take their vacations in August – and for those of us with a lot of European clients, August can be a pretty quiet month if you’re stuck sitting at your desk. 

So now is the time to tackle anything that may fall to the wayside once September hits and things pick up again.  And that’s where this week’s Two for Tuesdays comes in.

Tip One: Make a Change

August is a good time to look around you and see what may not be working so well, and this can take a number of different tacks…Continue Reading Two for Tuesdays: Make the Most out of Your August

The weather is finally beautiful here on this Two for Tuesdays – low humidity and low heat, just the way I like it! 

Another thing I like, as you may know, is LinkedIn. Our first Two for Tuesdays post offered two tips for LinkedIn, and there’s so much to gain from it that I’m back to bring you two more! The first post focused mostly on what changes you could make to your profile, while today, we’ll look at what you should be doing in terms of your usage of LinkedIn.

Tip One: Make it Effortless

The first few years I was using LinkedIn, I had to try to remember to check it periodically. I was mostly reminded any time I would get an invitation from someone to connect (or if someone accepted my invitation), but otherwise, it certainly wasn’t at the top of my mind. I’d wager that that’s the case for busy lawyers and marketing professionals as well. Continue Reading Two for Tuesdays: More LinkedIn

This afternoon, I was reading an article on four suggestions for rules to follow when networking internationally.  The tips are good ones (and we’ll go into more on them in a moment), but it occurred to me as I was reading that they’re actually quite good tips for all types of networking – whether you’re meeting people from other cultures, or just two blocks away. 

The author of the article, Pierre Brais, puts these in a certain order, but I’m going to prioritize them a bit differently. For me, everything starts with "Do your homework." 

Do Your Homework

Whether you’re meeting someone in your own city, or from a city halfway around the world, it pays to do your homework: on the individual, on their business, and on the culture. With so much information available online these days, there’s no excuse for not being adequately prepared.  Before meeting someone, take some time to search for their name online – look through their LinkedIn profile, and find out what outside interests they might have, the types of responsibilities that fall under their purview at their current position, and what other organizations they may have worked for and with. Continue Reading Let’s Be a Little More International in Our Networking

Only one thing could bring me in from my vacation, and that was the Legal Marketing Association’s Social Media Shared Interest Group’s webinar with Peter Shankman (@petershankman) and Jasmine Trillos-Decarie (@jasminedecarie), entitled "Bringing Law Firms ‘Back to The Future’ of Social Media."

I wasn’t alone in thinking that, if the tweetstream was any indication – valuable tidbits from the conversation were flying over on Twitter! We even had a legal marketer join the LMA just to be able to attend the webinar, and she said it was well worth it! 

LMA members can access the full recording over on the website, but for everyone else, I’ll share some of the valuable information that came out of the presentation.

Jasmine kicked it off from the law firm perspective – she’s got more than 20 years of experience in legal marketing with AmLaw 50, 100, and 200 firms, so she knows what she’s talking about! 

Continue Reading Bringing Law Firms “Back to The Future” of Social Media

After two weeks off, I’m thinking about how to boost your creativity on this two for Tuesday. The lawyers among you may be wondering how that applies to you, if at all, but there’s room for creativity in all professions.  When we take the time to refresh, let different ideas in, and open our minds, sometimes the answers to critical problems can make themselves clear much more easily. 

So with that, I bring you this week’s Two for Tuesdays! 

Tip One: Read Something Different

We all do a lot of reading for work. Briefs, arguments, new legislation, blog posts, articles, news items, you name it. So it can seem daunting to try to add yet one more thing into the mix.  But how about, for today, taking a break from all of that and reading something absolutely unrelated to your work? 

Perhaps you’re a mystery buff, or you enjoy trashy beach reads (don’t worry, we won’t tell anyone). Maybe you’ve wanted to dive into that bestseller that everyone has been talking about, or reread a favorite classic novel. Continue Reading Two for Tuesdays: Boosting Your Creativity

As I’m still out on holidays, I’m bringing you a fabulous guest post today from my friend, Chris Kirby, President of PCT Solutions. 

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Over the more than 15 years I’ve been coaching and/or training attorneys and other professionals, perhaps the most consistent reason for not marketing is, “I don’t have time.” Whether the client is a monsoon maker or someone who is still looking forward to his first origination credit, they never seem to have time for business development.

No matter how proficient you are at business development, it does take time. And whether you enjoy it or not, business development is no longer optional. So how do you manage to effectively source, grow, flourish, and maintain great relationships when there isn’t a spare minute in the day? Here are a few strategies I’ve seen PCTS clients use to great effect:

Continue Reading Sleepless in the Saddle: Finding time to market when there’s no time to sleep