Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.
In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.
In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Blair Bowen of our member firm, Fogler Rubinoff in Toronto!
In one sentence, how would you describe your practice?
Engaging, because
Today, I have the pleasure of sharing a special guest post with you from one of the ILN’s partners, Washington University School of Law’s online LLM program. We’re honored that they’ve partnered with us, and this post from Chelsea Wilson, their Community Relations Manager, has some excellent tips for positioning yourself as a subject matter expert – be sure to take notes!
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A wonderful long-term strategy for marketing yourself and your law practice online is to gain a reputation as a “subject matter expert.” The blogs, websites, and social media profiles of subject matter experts are hubs of information and analysis, and can become go-to outlets for peers, the public, and the press whenever news breaks on a given topic. For that reason, it can be a valuable strategy for raising your profile, and can be an excellent tool for earning new business.
Continue Reading 7 Ways to Position Yourself as a Subject Matter Expert Online
I’m so proud of our newest feature – the ILN Firm of the Month – that I thought I’d share it here with you, Zen readers! This month’s FOM is Canadian Clark Wilson LLP!
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It’s a little known fact that I happen to have dual citizenship with the US and the UK. So it was with great excitement that I awaited the birth of the royal prince a couple of weeks ago – not enough excitement that I would have camped outside the Lindo Wing, but enough to stick on the BBC online once news of his Royal Highness’s birth was confirmed.
I’ve spoken before about "fame-jacking" – seeing what’s out there that is culturally popular, and leveraging the excitement and interest that surrounds it. There are good ways and bad ways to do this, and following the royal birth, there was a flurry of them. While I’m generally in favor of identifying a way to link your business with the hot topics of conversation, I felt a bit icky about some of those brands that used the arrival of Prince George to push their wares (and yes, I am aware of the irony of my blogging about it).
We at the ILN posted a simple "Congratulations" message on our Facebook page and Twitter feed for the Duke and Duchess of Cambridge, which I’m well aware that they will never see. Those brands that did something similar, or came up with the clever way to congratulate them without linking to their website or pushing a new product, I thought did a clever thing. Continue Reading Coat-tail Branding – Clever or Icky?
On Monday, I presented a short recap about the Zappos session at LMA’s Annual Conference to my local LMA city group. So they’ve definitely been on my mind this week, particularly after a customer service experience I had with another company.
We’ve talked before about how bad client service experiences can have a negative impact – and a lot of that is common sense. But what about lukewarm client experiences?
To illustrate, I want to compare Zappos with the experience that I had with Groupon yesterday. Zappos mantra is customer happiness – they don’t just want a satisfied customer, they want an ecstatic customer. Ecstatic customers will go out and tell their brand story in a happy and positive way, so Zappos is not only creating repeat customers, but helping to facilitate new clients. Continue Reading What Kind of Client Experience Are You Creating at Your Firm?
One of the ILN’s member firms, Fogler Rubinoff, recently launched a new website, focused on responsive design and definitely very cutting edge for the legal profession. We invited Michael Slan to present on the site during our 2013 Annual Meeting, and Michael had some great best practices for law firms on redesigning their websites, which I’d like to share.
Michael began by addressing some of the issues that they had with their current site, which had last been redesigned in 2005. The site itself was fine, but it had some issues:
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Michael Lasky of our member firm, Davis & Gilbert in New York!
In one sentence, how would you describe your practice?
Earlier this week, I had the pleasure of speaking with a Canadian reporter who is doing a series of stories about the importance of networking for lawyers. She wanted to get my thoughts based on my eight and a half years of networking experience with the lawyers in the ILN, and I thought I’d share some of those tips here on Zen too. These are all tips I use myself, as well as recommending them to our attorneys!
At this year’s LMA, we were fortunate enough to have not one, but TWO sessions with General Counsel. This one took place at the end of the first day, and included a procurement guy – a first for the LMA. The session was titled "GC Focus: Project Management. Position Your Firm in Alignment With the Unique Challenges Faced by In-house Counsel."
Panelists included Keith Isgett, the Managing Attorney-General – Global External Legal Relations, GlaxoSmithKline (GSK), Justin Ergler, Sourcing Group Manager, Legal Services Procurement, GlaxoSmithKline, and Nat Slavin, Founder and Partner of Wicker Park Group, along with Moderator Alicia Brown, Director of Strategic Relationships for Bloomberg Law.
After their introductions, Isgett kicked it off by saying that he wants to receive the best representation for the best price, and part of the "best representation" is having a good relationship with the law firm. The procurement team is there to make sure that what they’re paying for is what they receive, and that there is value there. Isgett noted that "People are still talking about discounted hourly rates, which means we’re not as far along as I’d like us to be." Continue Reading GC Focus – an LMA Annual Conference Recap
In yesterday’s post, we learned that building relationships is still of primary importance to clients – and some of the ways to do this including figuring out what benefits the client the most, and focusing on what business solutions will make them look good.
The panelists agreed that the role of their lawyers needs to be that of strategic partners, and for their part, they need to inform outside counsel about what they need. But outside counsel can also be proactive to learn more about their clients. The panelists suggested that attorneys read company filings and public documents before they meet with them. They emphasized that outside counsel should understand their customer before asking them to be their customer. Post-matter debriefings, at no cost, are also helpful.
Continue Reading General Counsel Panel: Separate from the Pack – a Recap Part II
