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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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Last week, we had the pleasure of welcoming my friend, Gina Rubel, of Furia Rubel, as our webinar presenter for the ILN’s marketing group. Gina had a fabulous presentation dedicated to the topic of integrated approaches to law firm marketing and public relations, and the attendees agreed that it was excellent. 

I won’t do my usual lengthy recap here, because Gina will be using some of the same insights in her upcoming panel presentation at the LMA’s 2013 Annual Conference (and I’m attending her session, so I’ll recap it then).  But I do want to give all of you a taste of what’s to come, to encourage everyone who’ll be at LMA13 to see Gina’s panel at 11am on Tuesday, April 9th. (ILN members and marketers can email me directly for a copy of the presentation)

Gina noted early in the presentation that when marketing a law firm, there are several fundamental questions to answer, regardless of the size of the firm – these surround topics such as goals, audience, messaging, tactics and ROI. Continue Reading Integrated Approaches to Law Firm Marketing & Public Relations

A year really flies, doesn’t it? 

Once again, it’s time for us to put together the list of Twitter attendees for this year’s Legal Marketing Association Annual Conference – in Vegas! 

The LMA’s Social Media Special Interest Group, for which I’m a co-leader, will be talking about some very important tips for how to tweet (and use other social media) responsibly when you’re attending a professional conference (particularly in Las Vegas), but for now, let’s take a look at the list of those who will be attending and tweeting! 

We’ll have designated tweeters for each conference session, and we’ll make those public once the schedule is fully fleshed out – if you’d like to tweet and are attending the conference, please let me know. Stay tuned to the LMA listserv also for more information on our annual Tweet-up/Meetup! 

Without further ado: 

Continue Reading LMA13 Attendees – The Twitter Edition!

How many of you are producing content? Raise your hands. 

(Extra points if you actually raised your hand while reading this). 

That’s great – these days, I’m seeing so much valuable content out there, so many smart and talented people sharing what they know. But as the saying goes, if a tree falls in the woods and there’s no one there to hear it, does it make a sound? 

Similarly, if you write an article or blog post, but you forget to share it through your social networks, is anyone reading it? Continue Reading Social Sharing: Are You Missing Out?

Arguably worse than those commercials that are bad and ugly are those that are forgettable. If a commercial airs during the Superbowl and no one remembers it, does it make a sound? (A la, if a tree falls in the forest…)

There were definitely a few forgettable commercials during the Superbowl this year – so forgettable that I either don’t remember seeing them at all, or have only a vague recollection of them after seeing them included on the list of aired spots. Let’s look at a few, and in particular, how they could have been more memorable, and why law firms don’t want to fall into the same quagmire of forgettableness. 

Continue Reading Superbowl Commercials – The Forgettable 2013

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Tom Carsten Troberg of our member firm, Okland & Co in Norway!

In one sentence, how would you describe your practice?…

Now that we’ve looked at what lessons the good commercials had to offer us from the Superbowl, it’s time to look at the bad and the ugly – almost as much fun to review! 

It took me a while to choose which commercials to include in this post because there were FAR too many on my list of bad and ugly. I’ve managed to narrow it down to ten, so let’s do a countdown! 

#10 Volkswagen’s Get Happy

I didn’t like this commercial, but it’s not for the reason you’re thinking…

https://youtube.com/watch?v=9H0xPWAtaa8

Continue Reading Superbowl Commercials – The Bad & the Ugly – 2013

Yesterday’s post sparked some great conversations on social media with regard to what everyone thought about various commercials – in particular one that I’ve included in today’s "pretty good" category.  It’s been great to hear legal marketers weigh in on these, so let’s keep the conversation going! 

I’ve got five commercials on today’s "pretty good" list, and I’ll both go into why I like them, and why they don’t make it to the "really good" list.Continue Reading Superbowl Commercials – The Pretty Good 2013

When you’re not particularly enamored of either team in the Superbowl, and hockey is more your sport anyway, what’s a gal to do when football’s biggest game of the year is on? DVR it so I could watch just the commercials, of course! (And the Sandy Hook Chorus sing "America the Beautiful" – that was not to be missed). 

Though after zipping through the game to catch this year’s ads, I was kind of wishing I’d skipped the whole thing all together – these are some of the most expensive ads to be purchased throughout the year, and for me, there were almost no standouts. Where have all the good marketers gone?

But, since I need to choose *some* good commercials to discuss, here are my top picks for this year – I’ll cover the "really good" today and the "pretty good," the bad and the ugly later in the week. Continue Reading Superbowl Commercials – The Really Good 2013

The Legal Marketing Association‘s Social Media Special Interest Group is at it again – this afternoon, they brought members an excellent webinar focused on combating internal politics – how to sell social media to your lawyers. 

Featured on the panel were moderator and LMA SIG leader, Gail Lamarche, of Henderson Franklin, an employment law attorney and social media maven from her firm, Suzanne Boy, and legal marketing expert, Jill Rako with Ohio-based Bricker & Eckler. 

Since these webinars are an LMA member benefit, I’m not going to delve as deeply into the recap as I traditionally would, but I do want to hit the highlights! Continue Reading Combating the Internal Politics – How to Sell Social Media to Your Lawyers