Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.
In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.
In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Jonas Forsman of our member firm Hellstrom in Stockholm, Sweden.
In one sentence, how would you describe your practice?
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In Monday’s post recapping Adrian Lurssen & John Hellerman’s recent webinar, we talked about their advice to see the world from your audience’s point of view. Today, we’ll look at their next point, to think like an editor.
Adrian kicked off this section with a quote from Barger & Wolen’s Heather Morse:
What are your competitors writing about? What new cases have been decided? What news articles are trending? What are the other bloggers saying? Any new legislative actions? I subscribe to numerous RSS feeds and have them all categorized so I can quickly scan to see what’s happening in our industry sectors. I can then relay story ideas to our team of bloggers.”
This is excellent, excellent advice. Heather is suggesting that you use various sources to stay on top of what’s happening in the marketplaces that your attorneys work in, and then filter through to them the story ideas that they can write about. You can then send them follow up topics.Continue Reading Think Like an Editor – A Webinar Recap
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Dale Van Demark of our member firm Epstein Becker & Green in Washington, DC. Dale will be one of our hosts
There are some truly brilliant people in our industry, and the week before last, I was fortunate to hear two of them present in a webinar: JD Supra‘s Adrian Lurssen and Hellerman Baretz Communication‘s John Hellerman. The webinar addressed the topic of using editorial focus and insights to create content that gets noticed.
They kicked off the webinar with the advice that we should be looking at the world from our audience’s point of view. Since there’s a lot of meaty information in the webinar recap, I’ll break the post up. Continue Reading Use Editorial Focus & Insights to Create Content that Gets Noticed – A Webinar Recap
Today, I had the pleasure of sitting in on a webinar presentation from my friends Nancy Myrland of Myrland Marketing and Lance Godard of JD Supra. The Social Media Special Interest Group for the Legal Marketing Association has been putting on monthly webinars, and this month’s focused on Twitter.
Since it is a member benefit, I won’t give all the secrets away, but I did want to offer the highlights: Continue Reading Let’s Talk Twitter: An LMA Social Media SIG Webinar
Over the last couple of days, I’ve been working on developing a few sub-groups for our International Lawyers Group member group on LinkedIn. These groups are online forums for our Specialty Groups, which member firm attorneys participate in throughout the year.
As I’m developing the groups, I’m going through my LinkedIn contacts to invite those who practice in those areas to participate. And I’m seeing a lot of this:
As I was leaving the LMA 2012 conference, I learned that what many of us had been hoping for was coming true – we were starting up a LMANJ city group! Although New York and New Jersey are close together, getting in and out of the city can be less than ideal, particularly on a work night, so those of us working in New Jersey are happy to be piggy-backing off of the NY programs and doing our own networking.
Our first session took place last Thursday, and after some initial networking among ourselves, we tapped into the NY session via Skype, which was dedicated to the topic of "Unpacking and Mapping Your Career Business Plan." The session was presented by Kelly Hoey, Business Network Strategist, and Jennifer Johnson, J.Johnson Executive Search, Inc. Continue Reading Unpacking and Mapping Your Career Business Plan – An LMA Re-Cap
My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for Morrison & Foerster, and Peter Winzig, the Director of Marketing and Corporate Development for Weltman, Weinberg & Reis. The panel was moderated by Adrian Dayton, CEO of Adrian Dayton & Associates.
The room was quickly filled with interested attendees, and soon it was not only standing room only, but full enough to turn people away. Continue Reading The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap
The final session that I attended during the LMA Conference this year was “Creating a Culture of Client Service Excellence” with Leonardo Inghilleri, the EVP and Managing Partner of West Paces Consulting.
I was a few minutes late to the session, and the energy in the room felt a bit low, so I was initially concerned I may have chosen the wrong session. But I was quickly proven wrong as Leonardo provided us with fabulous insight and an interesting perspective that proved most valuable.
As his bio on the LMA Conference website states:
"Leonardo Inghilleri is a recognized business expert and author, and an opinion leader in the area of organizational effectiveness and strategies, client service excellence, and business innovation. As one of the key architects behind the Ritz-Carlton’s two Malcolm Baldrige National Quality Awards, he has first-hand experience in creating a culture of client service excellence. During this session, you will learn about proven techniques that will help your firm improve the quality of the relationships with your clients. Leonardo will share the concepts and practices that will help to create and maintain the kind of client service environment that can produce strong bottom line results.”
Continue Reading Creating a Culture of Client Service Excellence – an LMA 2012 Re-cap
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Krrishan Singhania of our member firm Singhania & Company in Mumbai, India.
In one sentence, how would you describe your practice?
