Yesterday, the LMA Social Media SIG group was treated to a wonderful webinar, which focused on the 2014 State of Digital and Content Marketing Strategy survey done by Greentarget, Zeughauser Group, and ALM. The webinar featured John Corey (@jecorey), the president and founder of Greentarget, and Mary K. Young (@MaryKYoungZG), a partner at Zeughauser Group.
But more than just discussing the survey itself, Mary and John talked about how law firms can get noticed in a sea of content. We’re operating in an era of information overload, and it doesn’t look like that’s going to change any time soon, so this is incredibly important.
They laid the foundation for their later discussions by taking a look at the 2014 survey. The survey focused on in-house counsel for the fourth year in a row, but also added in a law firm CMO/marketer element this year. They had 189 in-house respondents, which include GCs, Deputy GCs, etc, and 79 law firm CMO/marketer responses, from the top 350 firms.
For the GCs, they wanted to drill down to find out how they are using social media, and what content they find most valuable. For the CMOs, they asked more about how they are approaching content at their firms.
Continue Reading Standing Out in a Sea of Content: A Webinar Recap
This week’s Two for Tuesdays suggestion comes straight from my friend, 
On Friday, I received an email from someone I don’t know – like everyone, I get LOTS of these, but this one struck me. He must read my blog, because he mentions it in his note. He even manages to spell my name correctly. 
Before I get underway with this week’s Two for Tuesdays, I have to say how saddened I am over the loss of Robin Williams. My thoughts are with his friends and family at this impossibly difficult time. He brought us such joy, showed us how to be kind and giving, and will be so deeply missed by so many.
Some of the ILN’s greatest success stories are seen when multiple member firms coordinate and collaborate to service each others’ clients. The most recent example of this occurred when the ILN’s member in Missouri, 
Well, August is finally here – this gal loves the cooler temps of the fall, pumpkin spiced lattes, sweaters, and falling leaves, so August is not my favorite month. But it’s a good one to take advantage of. A LOT of people take their vacations in August – and for those of us with a lot of European clients, August can be a pretty quiet month if you’re stuck sitting at your desk. 
The weather is finally beautiful here on this Two for Tuesdays – low humidity and low heat, just the way I like it!