Yesterday, I shared with you this post re-capping Alishan Naqvee’s introduction to the topic of anti-corruption at our 2011 Annual Meeting.  To follow up on that, we’ll review Stuart Gerson’s (Epstein Becker & Green) comments during the session regarding the Foreign Corrupt Practices Act (FCPA) and its implications for those in the room.  

Stuart provided the attendees with both an article he and a colleague authored on the FCPA, and an overview that their healthcare group had developed.  Stuart said that as Alishan had mentioned, both the FCPA and the new UK Anti-Bribery law are extraterritorial – but not only are they applied overseas throughout the world, but they are also applied against non-US citizens, as long as the commerce that they’re supporting is in the stream of interstate commerce within the US.

So non-US citizens who have never stepped food in the US are subject to the FCPA, which is a criminal statute that has long jail sentences associated with it.  Additionally, they have fines up to $2 million per offense – and an offense is an individual act, so there could be a long series of them that results in the fines adding up to immense sums.  And this is applicable all around the world.


Continue Reading Corporate Breakout Session – Anti-Corruption Laws – the FCPA

Although I did attend a morning session on Wednesday on client retention, it ended up being a bit of a vendor commercial – and not for something I felt I wanted to endorse on Zen. So instead, we’re jumping right ahead to Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized firms.

The session was a bit introductory, but with over half the room saying that they were new to legal marketing, it made sense. Plus, it was a good refresher for the rest of us, and great to hear what a Managing Partner had to add to the session.

The session included Marguerite Downey, Director of Communications & Client Services for Adduci Mastriani & Schaumberg LLP and Patricia A. Harris, Esq., Managing Partner for Zetlin & De Chiara LLP.

Not only was most of the room new to legal marketing, but the majority of the audience also served as the sole marketer at their firm.  Although this can present difficulties, as the speakers pointed out, having a committee of one isn’t such a bad thing!  They also said that you can leverage limited resources efficiently with creative solutions at a smaller firm. 

Patricia introduced herself by saying that she has something in common with the marketers in the room – "No one wants us in their office." This got a laugh out of everyone before we jumped into their presentation.


Continue Reading Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized Firms

As you know if you’ve been following my Twitter stream, or checking Zen in the last couple of months, last week, I attended the Legal Marketing Association’s Annual Conference in Orlando.

Tuesday morning, the conference business sessions officially kicked off with our keynote from Jeff Williford from the Disney Institute, who talked about Disney’s Approach to Business Excellence.  When he began by telling us that he’d be speaking for 90 minutes, I think the audience was worried, but the presentation was so engaging and informative that the time really flew.  And although his presentation was about how Disney creates a truly magical experience here, there were a lot of parallels for the legal industry – we’re also a service industry after all!  Any of the particularly important points that relate to law firms will be in bold throughout the post.

He told the audience that Disney employs more than 60,000 people from 65 countries, with 10% of those being interns, and warned us that his presentation on Disney’s approach to business excellence would be like drinking water from a firehose. But he did say that Walt Disney reminded everyone in 1955 that "it all started with a mouse."


Continue Reading Disney’s Approach to Business Excellence – An LMA Recap

Being a part of the LexBlog network means I’m fortunate enough to participate in the webinars that they host.  Today’s webinar was with the fabulous Cordell Parvin, a nationally recognized career and client development coach.  According to LexBlog’s invitation, Cordell "is a lawyer himself [and] his 37 years of practice set him apart from other client development experts. He has actually done what he teaches and coaches; he knows the challenges lawyers face and helps provide solutions." 

No greater testimony to Cordell’s expertise can be found than from one of his attorney clients, who said "Nothing my firm has ever done for my development matches the investment that Cordell’s program has made in my maturation as a lawyer, leader and person."

With those kinds of accolades, I knew we were in for some valuable information! 


Continue Reading Client Development 101 for 2011 & Beyond with Cordell Parvin – a LexBlog Webinar Re-Cap