Today, we’re bringing you a special guest post, from one of the ILN’s marketing professionals! Alina Crisu is the PR & Communication Associate with LLPO Law Firm in Cyprus and she’s got a thoughtful post on how to respond to trending topics.

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A topic recently came to my attention that was also brewing in my head: should marketers who work for law firms follow social media topic trends? The answer is simple but the reality is far more complex.Continue Reading Trending topics…a fool’s errand?

Today, we’re bringing you a special guest post, from one of the ILN’s marketing professionals! Alina Crisu is the PR & Communication Associate with LLPO Law Firm in Cyprus and she’s got some great advice on optimizing your website to give you a competitive edge in your market.

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Crowded markets are plentiful with potential clients and competitors to learn from. But how to run a remarkable business in such a crowded place? And how to make a potential client choose to pay attention to your business and services?
Continue Reading Optimisation – the key to success in a crowded market