“Authenticity” has become a dirty word.

It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”

Are you cringing yet?

But even though the word “authenticity” might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason.

For the purposes of this post, let’s look at a definition for “authenticity.” Merriam-Webster says it means:

: real or genuine : not copied or false

: true and accurate

: made to be or look just like an original”


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Before I get underway with this week’s Two for Tuesdays, I have to say how saddened I am over the loss of Robin Williams. My thoughts are with his friends and family at this impossibly difficult time.  He brought us such joy, showed us how to be kind and giving, and will be so deeply missed by so many.

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On a much lighter note, last night, I had the good fortune to be able to attend the New York premiere of The Giver, the movie adaptation of the book by the same name from author Lois Lowry.  I’ve never been to a movie premiere before (I was able to get tickets by fundraising for arts charities through the Weinstein Group), so I was keen to see how it all would go.

It was a lovely event, and I was tickled to see the stars up close – Meryl Streep, Jeff Bridges, Katie Holmes, Taylor Swift, Brenton Thwaites, Odeya Rush, and Cameron Monaghan were all there (missing, unfortunately, was my main reason for being there, the handsome and charismatic Alexander Skarsgard, who is currently filming in England. So if you know him, please feel free to give him my number. I am not joking.). 


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"Authenticity" has become a dirty word in the last few years.

It’s right up there with some of the other most hated buzzwords and phrases – "at the end of the day," "thinking outside of the box," "synergy," "value add," "circle back," "bandwidth." 

Are you cringing yet? 

But even though the word "authenticity" might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason. 

Today, I sat in on a webinar with Nancy Myrland (@nancymyrland) and Patrick Baynes (@patrickbaynes), on "How Law Firms Can Leverage Attorney Use of Twitter." As they were going through their tips, Patrick noted that the idea of being authentic is key to all networking, not just social media networking. And he’s absolutely right.


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