“Authenticity” has become a dirty word.
It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”
Are you cringing yet?
But even though the word “authenticity” might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason.
For the purposes of this post, let’s look at a definition for “authenticity.” Merriam-Webster says it means:
: real or genuine : not copied or false
: true and accurate
: made to be or look just like an original”