Archives: Relationship Development

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Great Relationships Start with the Basics

These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final steps? Unfortunately, as with anything worthwhile, if it’s worth doing, it’s worth doing well. If you … Continue Reading

Two Ways to Use LinkedIn to Attract Your Ideal Client

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided … Continue Reading

Lawyers: What Makes You Worth Talking About?

Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal? But who knows better than your marketing team that “marketing” is a four-letter word? It shouldn’t be – and I’ll explain why in a moment. But … Continue Reading

Overcoming Awkward Silences at Networking Events

There are some people who can talk with anyone – my brother-in-law is like that. Put him in a room with a bunch of people he doesn’t know, and he excels at connecting with them without awkward silences. But for many of us, that is unfortunately not one of our strengths. I’m a prime example … Continue Reading

Are Your Networking Efforts Wasted?

If we were guaranteed to get business every time we met someone new, we’d all be networking all the time, right? But instead, networking takes time, it takes finesse and relationship-building, and often, you’ll find yourself talking to someone who may not be giving your their business or they may not have business to give … Continue Reading

Freshen up Your Networking with Three Unusual Tips

Happy International Networking Week! We’ve talked a lot about networking here at Zen, and covered a lot of the traditional ideas: Use social media to prime your contacts before an event. Don’t skip anything. Don’t hang around with only the people you know. Use the event organizers to help introduce you to people. And more.… Continue Reading

5 Essential Networking Tips for Lawyers

In addition to understanding the area of the law that you’ll specialize in, there are a variety of “soft skills” that will be essential to navigating the practice of law successfully. Your professional skills may need to be further expanded over the coming years as the industry itself changes and stretches, but for now, there … Continue Reading

Restart Your Business Development Efforts

We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and … Continue Reading

Overcoming one of the Biggest Barriers in Networking

“This person doesn’t benefit me.”  “I’m not getting any business.”  Have you ever said, or thought, either of these things about a networking event or while involved in a business organization? It’s not the first time I’ve heard them, which is why they merit a mention here. When you say these things out loud or … Continue Reading
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