In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your articles and posts, it’s not only essential but also a savvy business development practice. Here’s why:Continue Reading Sharing the Spotlight: Amplify Your Business Growth Through Strategic Content Collaboration
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little bit scary, but I promise, once we get rid of the jargon, you’re going to realize how accessible to you it all is! Continue Reading Turning Content into Connections: The Power of Relationship Marketing
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?
Yet, who better than your marketing team realizes that “marketing” often carries negative connotations?Continue Reading Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities?
Well, those days are long gone.
But bear with me, we’re not diving into a jargon-filled abyss. Continue Reading Building Connections: Two Tactics for Modernizing Relationship Marketing for Today’s Lawyers
As the Halloween season creeps in, we’re delving into the spooky world of business development. Just like a thrilling Halloween tale, there are chilling mistakes lawyers often make in their quest for business growth. In this post, we’ll unearth these eerie errors and show you how to steer clear of them.Continue Reading Beware These Five Frightening Mistakes Lawyers Make This Halloween Season
Let’s talk about content marketing. Wait, don’t roll your eyes just yet. We get it – it might sound like marketing mumbo-jumbo. But stick around, because we’re breaking it down into bite-sized, actionable steps that busy lawyers can actually use.Continue Reading Unlocking the Potential of Content Marketing for Lawyers
A few years ago, I got asked, “What’s relationship marketing, and how do you start growing your practice?” Now, in today’s world, we’re all about building connections and client growth, so let’s dive into relationship marketing and how to make it work for you.
Relationship marketing is like using your superpowers to build a community, grow your practice, and create lasting connections that enhance your expertise. Think of it as a more sophisticated way of doing that trusty “word-of-mouth” reputation building. You know, doing excellent work and hoping your clients spread the good word to their colleagues and friends. That strategy is solid, but why not level it up to ensure you’re consistently generating new business?Continue Reading Mastering Modern Relationship Marketing: Strategies for Business Growth
In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or if you’re looking to formalize a strategy you’ve been using, this post will delve into the essence of relationship marketing and how to leverage it for your legal practice.Continue Reading Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era
In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the early days of LinkedIn, about 15 years ago. Back then, the platform was a fledgling concept, and its potential was not universally recognized, especially among legal circles. Fast forward to the present, and LinkedIn has evolved into one of the most esteemed social media platforms, not just for networking, but also for strategic business development.Continue Reading Mastering Modern LinkedIn: Strategies for Professional Success
This week, we’re bringing you a guest post from one of the ILN’s marketing professionals! Tiffany Mechkaroff, the Business Development and Marketing Manager at Kalus Kenny Intelex, Melbourne, Australia is bringing us a fun post on the evolution of law firm marketing. Take a look at how far we’ve come – and how quickly! Continue Reading From Yellow Pages to AI – the evolution of law firm marketing