You’ve probably heard a lot of chatter about “big data,” “data,” “metrics,” and other buzzwords, which can sound like a lot of fancy talk about things you can’t be bothered with (Spoiler alert: in general, it’s not).

While I’m not going to get into a big discussion about data and all the ways you can use it, I AM going to talk about two practical things you can use today in order to support and improve your content marketing efforts. If you’re thinking “hey, ‘content marketing’ sounds like something for other people to do, and not me!” ask yourself – do you write articles or blog posts? Do you participate in speaking engagements? Do you write memos that you send to your clients and prospects? Do you want more people to know about the kind of law you practice, and how you can help them? If the answer to any of those questions is “yes” then content marketing IS for people like you, too. And for our purposes, when I use the phrase “content marketing” I’m talking about the actions that we undertake to promote the written and oral work  you do as a lawyer to a wider audience – it’s likely something you’ve done all your career, but it just may not have been how you referred to it. 
Continue Reading “Metrics” is Not a Dirty Word