“Keep Showing Up” is a phrase that Des Linden, an American long distance runner, and winner of the Boston Marathon, repeats often. It’s a mantra that I use in my own running, particularly as I come back from injury and need to regularly remind myself that training is about showing up, even when it’s hard, and even when I don’t want to. I recently put it on a letter board in my office to remind myself of its importance in my life.

But its importance in other ways really crystallized for me recently as the Black Lives Matter movement gained global traction and became something that (as it should) matters too to brands, to white people, to all of us.
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