Like many people, I shop regularly at Target. It’s one of my favorite stores. So when I first heard news of the data breach they’d experienced, my heart sank. I am a Target Red cardholder, and had used my card to shop there three times during the time period identified.
And then I learned about the full scope of the attack – that it affected shoppers who used ANY credit card at Target during that time, and involved more than just information about their card numbers. I saw many people panic, and agreed that if I had used my debit or another card there, I would have been canceling it immediately.
From the breaking of the news story right up through the letter I received as a cardholder this week, Target has done a number of things – some good and some questionable – that affect their reputation. While law firms have different concerns and vulnerabilities than a consumer store like Target, mistakes, oversights, and crises can and do occur and we can learn from Target’s handling of the data breach.