These are the words from David Ackert of The Ackert Advisory during a webinar that he gave for our ILN membership yesterday, and oh boy do those hit home.

I can say that as an organization, we’re not just “hunkering down” when it comes to our strategy for 2020, but is that something that sounds familiar to you for your firm or practice? When COVID hit, was there an immediate flurry of “batten down the hatches!” and everyone just hold on for dear life?
Continue Reading “Hunker down” is not a growth strategy; it’s a survival strategy

On Tuesday, we had the pleasure of welcoming David Ackert of The Ackert Advisory for a special webinar presentation on Development Strategies for Associates. 

David began by sharing the agenda for the session, which included looking at: 

  • Getting a head start: why business development at the associate level is so critical
  • Leverage points: playing to your strengths
  • Networking strategies
  • Mentorship
  • Establishing credibility in your niche: this is a key way associates can start to differentiate themselves as they’re going about business development

Getting a Head Start

Business development for associates is all about getting a head start. David mentioned that the techniques that he’d address are designed to be as efficient as possible, because lawyers don’t have a lot of time at any level to do the kind of business development exploration that they might have in a more idea setting. They have to get there quickly. 


Continue Reading Development Strategies for Associates – A Webinar Recap